by Nadia Cameron | Oct 31, 2019 | chief digital officer, data-driven marketing, Datorama, digital marketing, digital transformation, marketing technology, salesforce, SEM, SEO, True Alliance
More than 30 per cent revenue growth online a year-and-a-half and a highly collaborative cross-functional workforce are just two achievements True Alliance has realised after transforming its digital platforms, processes and organisational approach.
by Rosalyn Page | Oct 31, 2019 | adobe, artificial intelligence (AI), digital marketing, MaritzCX, marketing technology, Salesforce.com
All the latest martech and adtech news this week from ONE, Adobe, Falcon.io, Contentserv and Onedot, RRD and ActionIQ, Salesforce, Mailgun and ActivePipe
by Rosalyn Page | Oct 24, 2019 | adtech, braze, DataXu, digital marketing, marketing technology, martech, Opentext, Qualtrics, ROKU
All the latest martech and adtech news this week from Roku, Qualtrics, FocusVision, Validity, Contentsquare, Braze, OpenText and Bluecore
by Vanessa Mitchell | Oct 16, 2019 | BDO, market research, marketing strategy, marketing technology, martech, martech budgets, martech providers, Warc
Martech acquisition has grown 22 per cent last year, according to a global report, to be worth more than US$121 billion. However, there are concerns the concentration on data is coming at the expense of creativity.
by Nadia Cameron | Oct 3, 2019 | Gartner, marketing budgets, marketing leadership, marketing strategy, marketing technology
New UK and US research from Gartner is showing a dip in marketing budgets, the first time numbers have dropped under 11 per cent since 2014.
by Nadia Cameron | Oct 3, 2019 | BankVic, CMO role, customer engagement, digital marketing, marketing careers, marketing leadership, marketing strategy, marketing technology
Repositioning a growing brand, improving end-to-end customer experiences and enabling transformation are catch cries for many CMOs today. And for BankVic’s chief product and marketing officer, Deirdre Boyle, the opportunity to do all three came with the added bonus of...
