by Nadia Cameron | Jul 10, 2019 | Advertising, customer data platforms, customer engagement, Gartner, marketing technology, martech, personalisation
Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.
by Vanessa Mitchell and Nadia Cameron | Jul 10, 2019 | Connections 2019, customer data platforms, customer engagement, data management platform (DMP), data-driven marketing, marketing technology, martech, salesforce
Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.
by Rosalyn Page | Jul 8, 2019 | agency relationships, customer inteligence, data-driven marketing, IPG Mediabrands, location intelligence, marketing technology, martech, Pitney Bowes
If a picture paints a thousand words, then location visualisation paints a thousand insights.
by Vanessa Mitchell | Jul 4, 2019 | Blackwood Seven, Brandwatch, Cake, Contentsquare, digital marketing, HCL, IBM, IVE Group, LiveTiles, marketing technology, vonage
All the latest martech and adtech news from HCL, Brandwatch, CAKE, Contentsquare, Clicktail, IVE Group, Livetiles, Blackwood Seven, Vonage, Qualtrics and Automation Anywhere.
by Nadia Cameron | Jul 1, 2019 | adobe, chief digital officer, digital marketing, Hesta, marketing strategy, marketing technology, personalisation, Swinburne University
Providing customers with personalised experiences at scale is the Holy Grail for marketing teams today. But getting there requires significant investment into a raft of digital capabilities and processes.
by Vanessa Mitchell | Jul 1, 2019 | Asics, chief digital officer, customer engagement, customer experience management, digital marketing, marketing technology, martech, omnichannel retail, salesforce
Moving a legacy brand from being product-centric to customer centric has been no small feat for running shoe brand, ASICS. But by embracing the challenge with gusto, creating an omnichannel vision and building a tech stack, the company is achieving it on a global scale.
