Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.
Salesforce’s launch of a CDP is in response to a continually evolving customer, AVP Salesforce data and audiences, Jo Gaines, told CMO.
If a picture paints a thousand words, then location visualisation paints a thousand insights.
All the latest martech and adtech news from HCL, Brandwatch, CAKE, Contentsquare, Clicktail, IVE Group, Livetiles, Blackwood Seven, Vonage, Qualtrics and Automation Anywhere.
Providing customers with personalised experiences at scale is the Holy Grail for marketing teams today. But getting there requires significant investment into a raft of digital capabilities and processes.
Moving a legacy brand from being product-centric to customer centric has been no small feat for running shoe brand, ASICS. But by embracing the challenge with gusto, creating an omnichannel vision and building a tech stack, the company is achieving it on a global scale.