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How ASICS created an omnichannel vision for better customer centricity

Moving a legacy brand from being product-centric to customer centric has been no small feat for running shoe brand, ASICS. But by embracing the challenge with gusto, creating an omnichannel vision and building a tech stack, the company is achieving it on a global scale.

CMO’s top 10 martech stories for the week – 27 June 2019

All the latest martech and adtech news this week from Dun & Bradstreet, Lattice Engines, Appian, Twilio, Salesforce, Microsoft, VidMob, Automation Anywhere, MediaMath, Rubicon, Actito, SmartFocus, Longtail UX, Sitecore, SimilarWeb and IntentData.io.