by Vanessa Mitchell | Jan 10, 2019 | brand strategy, CES 2019, data-driven marketing, digital marketing, marketing careers, marketing strategy, marketing technology, mastercard, National Geographic
?Three of the globe’s top CMOs came together to discuss technology’s impact on brand strategy at Consumer Technology Association's CES 2019 this week.
by Vanessa Mitchell | Jan 10, 2019 | adtech, akamai, digital marketing, Gimbal, HERE, Innovid, Janrain, marketing technology, martech, MediaMath, programmatic advertising, RTL Group, Smaato, Sprout Social, Switch Media, Verve
All the latest martech and adtech news this week from RTL Group, MediaMath, Gimbal, Akamai, Janrain, HERE, Verve, Innovid, Sprout Social and Smaato.
by Nadia Cameron | Jan 9, 2019 | crm, learning, marketing careers, marketing skills, marketing technology, RMIT Online, salesforce, Salesforce.com
RMIT Online has launched a new short course in Salesforce CRM as part of ambitions to close Australia’s technology skills gap.
by Brad Howarth | Dec 31, 2018 | artificial intelligence (AI), B2B marketing, Bluewolf, crm, data-driven marketing, digital marketing, LinkedIn, marketing automation, marketing leadership, marketing strategy, marketing technology, martech, Oracle, SalesPreso
We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.
by Vanessa Mitchell | Dec 20, 2018 | ad technology, adtech, Amobee, Blippar, digital marketing, dRoll, Litmus, marketing technology, martech, Oracle, Swiftpage, UP, Upland, verint
All the latest martech and adtech news this week from AdRoll, UP, Litmus, Oracle Marketing Cloud, Amobee, Verint, Upland, Swiftpage, Blippar, and more.
by Vanessa Mitchell | Dec 19, 2018 | adtech, artificial intelligence (AI), CMO role, data-driven marketing, GDPR, IBM, IBM Watson, machine learning, market research, marketing leadership, marketing technology, martech
Data and artificial intelligence are fundamentally changing how marketing is deployed as the industry sees the rise of the emotion economy and the emergence of both the ‘martecheter’ and director of marketing data, according to IBM Watson’s latest report.
