by Nadia Cameron | Oct 14, 2021 | adtech, advertising technology, brightcove, customer data platforms, digital advertising, genesys, InMobi, marketing technology, martech, Mergers and acquisitions, Mobile Marketing, NICE Systems, OpenSparkz, Sprinklr
All the latest martech, adtech and customer tech news from InMobi, Genesys, NICE, Neustar, Sprinklr, Brightcove, OpenSparkz and Tresaure Data.
by Brad Howarth | Oct 11, 2021 | customer data platforms, data-driven marketing, digital marketing, Lexer, marketing technology, martech
Some retail tech companies hope you’ll take it at face value when they tell you how good their solutions are. Others rely on their clients to do it for them. But Australian-born customer data and experience platform, Lexer, has gone one step further to show how strong...
by Nadia Cameron | Oct 7, 2021 | account-based marketing, ActiveCampaign, adtech, Blueshift, customer technology, digital marketing, marketing technology, martech, mParticle, Qlik, Qualtrics, sitecore, Terminus, Zeta Global
All the latest martech and adtech news this week from Zeta, Terminus, mParticle, ActiveCampaign, Qualtrics, Qlik, Sitecore and BlueShift.
by Nadia Cameron | Sep 30, 2021 | adtech, digital advertising, digital marketing, Freshworks, Litmus, marketing technology, martech, Nielsen Company, Optimove, Talkwalker
All the latest martech and adtech news from Freshworks, NielsenIQ, Optimove, Bigeye, ActionIQ, Blackbird.AI, Litmus and Talkwalker.
by Nadia Cameron | Sep 29, 2021 | bizcover, chatbots, customer experience management, customer service, customer support, customer technology, digital marketing, Insurance, marketing automation, marketing technology, personalisation
A Net Promoter Score of +74 and 30 per cent year-on-year growth are just some of ways BizCover’s transformative investment into personalised and increasingly automated customer service and marketing has delivered.
by Brad Howarth | Sep 27, 2021 | Blue Prism, Forrester Research, innovation, marketing technology, martech, Robotic Process Automation
It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools and...
