by Nadia Cameron | Sep 19, 2019 | adtech, agency relationships, digital marketing, GroupM, marketing strategy, marketing technology, martech
Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.
by Nadia Cameron | Sep 19, 2019 | adtech, agency relationships, digital marketing, GroupM, marketing strategy, marketing technology, martech
Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.
by Vanessa Mitchell | Sep 12, 2019 | acquia, AgilOne, Aprimo, Big IDea, Blis, Confirmit, digital marketing, Drift, Freshworks, HubSpot, marketing technology, salesforce, Syte, xandr
All the latest martech and adtech news this week from Acquia, Confirmit, Xandr, Drift, Freshworks, HubSpot, Aprimo, Blis, AgilOne and Big IDea.
by Rosalyn Page | Sep 12, 2019 | B2B marketing, digital marketing, Digital Realty, marketing leadership, marketing role, marketing technology
The first thing Digital Realty's APAC marketing operations chief, Omer Wilson, noticed upon taking up his regional role was just how quickly Southerast Asian countries are growing. The second thing was the differing maturity levels between the two parts of the globe.
by Vanessa Mitchell | Sep 5, 2019 | adtech, anaplan, digital advertising, digital marketing, Gamooga, HubSpot, Lotame, marketing technology, martech, messagemedia, Mintigo, Netwise, NewsCorp, Tanla Solutions, TapClicks, Unruly, Zoomd
All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.
by Vanessa Mitchell | Sep 3, 2019 | artificial intelligence, Blockchain, customer data platforms, digital marketing, Gartner, market research, marketing strategy, marketing technology
Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.
