by Vanessa Mitchell | Apr 25, 2019 | account-based marketing, adtech, Blueshift, digital marketing, Engagio, informatica, intercom, LiveTiles, marketing technology, martech, native, Terminus
All the latest martech and adtech news this week from Terminus, Intercom, Engagio, LiveTiles, Informatica, Native, Blueshift and Quantum Metric.
by Brad Howarth | Apr 24, 2019 | crm, digital marketing, marketing technology, Miller Heiman, sales strategy, salesforce
When your product is sales training, the last thing you want to admit to is problems with managing your own pipeline.
by Vanessa Mitchell | Apr 18, 2019 | Adform, adtech, Animoca Brands, digital marketing, Google, LiveRamp, marketing technology, martech, RollWorks, verint
All the latest martech and adtech news this week from Verint, RollWorks, Adform, Animoca Brands, Google, AudienceX, LiveRamp, Gooroo, Lexer, and more.
by Nadia Cameron | Apr 17, 2019 | B2B marketing, CMO role, Cognitives, collaboration tools, Cooperate, digital marketing, marketing management, marketing operations management, marketing technology, martech, WesTrac
Streamlined and more visible processes, rapid-fire campaign delivery and a highly motivated and valued marketing force are just a few big wins for Westrac since bringing on a new marketing operations management platform.
by Nadia Cameron | Apr 15, 2019 | Epsilon, first-party data, marketing technology, martech, Mergers and acquisitions, Publicis Groupe
Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.
by Vanessa Mitchell | Apr 11, 2019 | adtech, digital marketing, doubleverify, event marketing, InSites, Integrate, Lotame, Lunar, marketing technology, martech, Squelch, Twilio, zoho
All the latest martech and adtech news this week from Lotame, InSites, Twilio, Lunar, Zoho, Squelch, Integrate and DoubleVerify.
