by Nadia Cameron | Jun 14, 2019 | Campaign Monitor, CM Group, digital marketing, Email Marketing, Emma Email Marketing, marketing automation, marketing technology, martech, Sailthru
Marketers can expect to see Campaign Monitor complete another meaningful acquisition by the end of the year as parent company, CM Group, looks to accelerate growth across its family of martech offerings.
by Rosalyn Page | Jun 12, 2019 | AR, CPQ systems, customisation, machine learning, marketing campaign, marketing technology, Online Marketing, personalisation, VR
“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.
by Nadia Cameron | Jun 11, 2019 | data analytics, data visualisation, data-driven marketing, marketing technology, Mergers and acquisitions, Salesforce.com, Tableau
Salesforce has taken a huge leap forward in the data visualisation and analytics space, picking up Tableau for a whopping US$15.7 billion.
by Nadia Cameron | Jun 11, 2019 | 6sense, account-based marketing, Aprimo, B2B marketing, marketing strategy, marketing technology, martech
Aligning sales and marketing teams and securing executive buy-in are arguably the hardest parts of adopting an account-based marketing (ABM) strategy, Aprimo’s global demand generation and ABM marketing leader says.
by Vanessa Mitchell | Jun 6, 2019 | adtech, Aprimo, Clevertar, digital marketing, Digiviser, Fluent, intercom, Liferay, LinkedIn, marketing technology, martech, Qualtrics, salesforce, Twitter
All the latest martech and adtech news this week from Qualtrics, Aprimo, Liferay, Twitter, Salesforce, Fluent, Intercom, Digiviser, Clevertar, LinkedIn, and more.
by Vanessa Mitchell | May 30, 2019 | acquia, adtech, Datorama, digital marketing, Drawbri, Freshworks, HootSuite, Hoozu, LinkedIn, marketing technology, martech, Qualtrics, salesforce, Tableau, verint, Versa, Zendesk
All the latest martech and adtech news this week from Verint, Freshworks, Hoozu, Salesforce, Datorama, Hootsuite, Zendesk, Qualtrics, Tableau, LinkedIn and Acquia.
