by Nadia Cameron | Jan 20, 2022 | B2B marketing, crm, customer service, digital marketing, HubSpot, marketing automation, marketing technology
Adopting marketing technologies often goes hand-in-hand with a desire to automate communications and customer engagement. But for the team at Australian ticketing platform provider, Humanitix, seamless integration of CRM into every step of its operating model has...
by Nadia Cameron | Jan 20, 2022 | adtech, Alida, Databricks, digital advertising, digital marketing, Highspot, marketing technology, martech, mParticle, Placer.ai, Unbounce, Upwave
All the latest martech and adtech news from mParticle, Placer.ai, Unbounce, Highspot, Databricks, Alida, Upwave and Daasity.
by Nadia Cameron | Jan 19, 2022 | adtech, data warehousing, digital advertising, marketing technology, martech, Mergers and acquisitions, metaverse, programmatic advertising, S4Capital
Sir Martin Sorrell’s S4Capital enterprise is kicking off a US$150 million fund to invest in early-stage tech players with their sights on the marketing and advertising industries.
by Nadia Cameron | Jan 13, 2022 | ActiveCampaign, adtech, AskNicely, Blueconic, digital advertising, digital marketing, Gainsight, Lotame, marketing automation, marketing technology, martech, Nosto, Tapjoy, Vision6
All the latest martech and adtech news from Vision6, ironSource, Tapjoy, BlueConic, Nosto, Lotame, Gainsight, AskNicely and ActiveCampaign.
by Nadia Cameron | Jan 6, 2022 | adtech, contextual advertising, Dialpad, digital advertising, GumGum, marketing technology, martech, Mergers and acquisitions, Microsoft, Optimizely, programmatic advertising, ROKT, xandr
All the latest martech and adtech news from Dynamic Yield, Optimizely, Smartly.io, Xandr, Rokt, GumGum, Dialpad and Exotel.
by Brad Howarth | Dec 21, 2021 | crm, customer technology, marketing technology, martech, sugarCRM
The creators of sales and marketing software have a long history of promising to make life easier for users, accompanied by a patchy track record when it comes to delivering on that promise.
