Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.
All the latest martech and adtech news this week from Adobe, Marchex, HubSpot, Qualtrics, Rubicon Project and Telaria, Acquia, LOVO and Dataminr.
Harnessing marketing and digital technology more successfully to improve customer experience is not surprisingly topping the list of 2020 priorities for a number of Australia’s marketing leaders.
?Mergers and acquisitions (M&As) in the marketing services industry were down 15 per cent in 2019, according to a new report, with the number of deals in APAC slipping by 9 per cent, with value decreasing by 55 per cent.
The sheer volume of digital channels available to marketers has brought a corresponding level of complexity to the task of creating and delivering content suitable for each, making the goal of ‘write once, run anywhere’ increasingly difficult to achieve.
It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.