by Nadia Cameron | Nov 15, 2018 | AdRoll, adtech, advertising technology, Aprimo, digital marketing, HootSuite, impact, marketing technology, martech, Ptmind, Qualtrics, SAP, Swiftpage, Zendesk
All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.
by Nadia Cameron | Nov 14, 2018 | acquia, customer engagement, market research, marketing strategy, marketing technology
Three in four marketers say technology is making it harder rather than easier to deliver the personalised experiences customers are seeking, a new report claims.
by Nadia Cameron | Nov 14, 2018 | customer experience management, Customer Experience Management platform, marketing technology, Mergers and acquisitions, Qualtrics, SAP
SAP’s US$8 billion acquisition of Qualtrics will help the enterprise software bolster its experience management credentials short term, but analysts are questioning the wider data integration play necessary for the vendor for long-term competitive edge.
by Nadia Cameron | Nov 14, 2018 | customer experience management, Customer Experience Management platform, marketing technology, Mergers and acquisitions, Qualtrics, SAP
SAP’s US$8 billion acquisition of Qualtrics will help the enterprise software bolster its experience management credentials short term, but analysts are questioning the wider data integration play necessary for the vendor for long-term competitive edge.
by Nadia Cameron | Nov 12, 2018 | Adrenaline.com.au, Albert AI, digital marketing, marketing strategy, marketing technology, Mergers and acquisitions, Naomi Simson, RedBalloon, salesforce
RedBalloon parent company, Big Red Group (BRG), says its acquisition of extreme and adventure experiences aggregator, Adrenaline.com.au, will make it the third-largest experiences provider globally. And according to its co-founder and spokesperson, Naomi Simson, the...
by Brad Howarth | Nov 9, 2018 | adtech, advertising technology, digital advertising, digital marketing, marketing technology, Monash University, Search engine marketing, SEMrush
Attracting prospects to your website should be a simple matter of buying the right search terms and waiting for the traffic to roll in.
