Libra has brought its new #bloodnormal campaign to Australia, aiming to address the stigma around periods in mainstream culture.
?For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.
Can brands striving for inspirational brand building also achieve performance marketing success? Or is brand work inconsistent with the metrics, measurement and real-time nature of performance marketing?
Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?
?More than 120 of Australia's marketing managers and leaders descended on the International Convention Centre in Sydney. Here are a few pictorial highlights from the third annual conference, dedicated to leading and sustaining the modern marketing function.
?Research has found organisations with close alignment to the values of their customers (CX), workforce (WX) and partners (PX), and create human experiences (HX), grow faster and build stronger brand loyalty.