by Brad Howarth | Apr 1, 2020 | brand strategy, Linktree, marketing strategy, Social Media Marketing, startups
What do you do when you know you have a great product, but lack the resources or brand appeal needed to tell the world about it? Maybe get Alicia Keys to do it for you.
by Vanessa Mitchell | Mar 31, 2020 | COVID-19, digital advertising, digital spend, eMarketer, IAB, Interactive Advertising Bureau (IAB) Australia, marketing spend, marketing strategy
According to media buyers and planners, and marketers, ?COVID-19 will have a bigger impact ?on advertising than the ?GFC?.
by Nadia Cameron | Mar 31, 2020 | CMO role, marketing leadership, marketing strategy, state of the CMO
CMO is calling on Australia’s senior marketing fraternity to participate in our annual ?State of the CMO? research program to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.
by Vanessa Mitchell | Mar 31, 2020 | consumer trust, COVID-19, digital strategy, Digital trust, GroupM, marketing strategy
In the wake of increased digital marketing following mandatory isolation, new research shows six in 10 consumers are less inclined to use a product if their data is used for any purpose.
by Nadia Cameron | Mar 30, 2020 | brand strategy, Chatime, COVID-19, customer engagement, Customology, marketing strategy
It’s a situation many brand marketers want to get to: A healthy and highly engaged customer loyalty program delivering potentially millions in sales and value to business and customers alike. And for iced bubble tea franchise outlet, Chatime, efforts to deliver just...
by Vanessa Mitchell | Mar 27, 2020 | brand purpose, brand strategy, Continental, COVID-19, Dove, Lifebuoy, marketing strategy, OMO, Rexona, Streets, Surf, TRESemme, UNILEVER
?Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.
