by Vanessa Mitchell | Apr 18, 2019 | accenture, CMO role, Customer Experience, leadership, market research, marketing leadership, marketing strategy
At a time of an ever demanding consumer and more data than we know what to do with, just 17 per cent of global marketers have been extremely successful at delivering highly relevant customer experiences, a report released today said.
by Nadia Cameron | Apr 12, 2019 | CMO role, marketing careers, marketing strategy, World Vision Australia
World Vision’s chief marketing, data and product officer, Teresa Sperti, has resigned after a two-year stint that has seen her transforming the not-for-profit’s marketing and member engagement.
by Vanessa Mitchell | Apr 11, 2019 | Advertising, brand campaign, Bulla, consumer experience, Don, legacy brand, marketing strategy
‘Is Don, Is Good’ became one of those iconic ads that most Australians over a certain age will remember. In fact, it was so iconic and so effective, it set Don up as the leader in the Australian smallgoods category even now, 30 years later.
by Nadia Cameron | Apr 9, 2019 | adobe, B2B marketing, data-driven marketing, digital marketing, Education New Zealand, marketing automation, marketing strategy, marketing technology, Marketo, martech
More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.
by Nadia Cameron | Apr 5, 2019 | adobe, data-driven marketing, digital marketing, marketing strategy, marketing technology, marketing transformation, martech, Microsoft, personalisation
It’s a conundrum all too many marketers are still facing: How to harness new technologies, tools and data sets at their disposal to better personalise engagement with prospects and customers.
by Vanessa Mitchell | Apr 2, 2019 | brand strategy, digital advertising, Gumtree, marketing campaign, marketing strategy, online marketplace, segmentation
With lofty ambitions to be the number one motors marketplace in Australia, Gumtree’s ‘test and learn’ mentality when it comes to its marketing is an advantage.
