by Nadia Cameron | Sep 18, 2020 | brand strategy, federal court, marketing strategy, Oscar Wylee
Oscar Wylee has been fined $3.5 million after being found guilty of misleading and deceptive conduct and making false marketing representations around its charitable donations and affiliation strategy.
by Rosalyn Page | Sep 17, 2020 | CMO role, consumer trend, COVID-19, digital disruption, marketing leadership, marketing strategy
CMO asks four industry leaders to shake their crystal balls and share their thoughts about what the business landscape might look like as we make our way through the coronavirus pandemic. On the other side, how will things look?
by Nadia Cameron | Sep 15, 2020 | digital marketing, dotdigital, Magento, marketing strategy, marketing technology, martech
A prudent investment into ecommerce and marketing automation platforms has enabled Australian health beverages brand, Remedy Drinks, to better ride out the COVID-19 pandemic and drive commercial growth.
by Brad Howarth | Sep 14, 2020 | B2B marketing, brand strategy, Brandquest, marketing strategy, rebrand
It’s been 35 years since Australian motorists first started saying ‘hi to Hyundai’. But while the massive Korean manufacturing conglomerate has done an amazing job of building recognition as an automotive brand, some of its other its other products are not so well...
by Nadia Cameron | Sep 11, 2020 | brand strategy, CMO role, marketing campaigns, marketing leadership, marketing strategy
Better distinguishing Winning Group’s portfolio of brands externally while building an integrated marketing function internally have been top priorities for CMO, Sven Lindell, in his first year in the job.
by Nadia Cameron | Sep 10, 2020 | brand straegy, CMO role, COVID-19, customer engagement, marketing leadership, marketing strategy
Growth through stronger customer retention is firmly in the sights of Youfoodz CMO, Simon Jarvis, and he’s doubling down on his CRM and data strategy to achieve it.
