by Nadia Cameron | Dec 10, 2019 | account-based marketing, artificial intelligence (AI), B2B marketing, data-driven marketing, digital marketing, marketing strategy, sales strategy, salesforce, Salesforce.com
“If there are two sources of truth, there is no truth.” It’s a comment that screams common sense. Yet when you look at the state of the relationship between marketing and sales teams, it’s still not often the case, agrees Salesforce SVP and GM of Pardot, Michael...
by Nadia Cameron | Dec 6, 2019 | Crust Pizza, digital marketing, marketing campaigns, marketing strategy
Cementing its position as a premium QSR brand and becoming the stand out pizza choice in a disrupted food delivery market lie at the heart of Crust’s brand overhaul and fresh campaign work this month.
by Nadia Cameron | Dec 6, 2019 | chief customer officer, customer engagement, customer experience management, customer service, marketing strategy, Mercer, Powershop, Sumo Salad
As organisations look to compete on customer experience, it’s to be expected the people, processes and technologies supporting all touchpoints within their customers’ journeys operate more in harmony. And arguably, there are no two more important teams in this picture...
by Vanessa Mitchell | Dec 5, 2019 | customer engagement, customer experience management, Data, data and insights, data-driven marketing, Greencross. Suncorp, Latitude, marketing strategy, Oracle, personalisation
Leaders in customer experience (CX) gathered at the Oracle Modern Cloud event this week to discuss customer journeys, good CX, and how best to achieve it.
by Vanessa Mitchell | Dec 4, 2019 | B2B marketing, customer data platforms, customer experience management, customer technologies, data management platform (DMP), digital marketing, marketing strategy, marketing technology, Oracle, personalisation
Oracle CX’s CMO, Des Cahill, is heartened to see customer experience (CX) becoming a boardroom priority for business differentiation, he told CMO at Oracle’s Modern Cloud event this week.
by Brad Howarth | Dec 3, 2019 | brand strategy, marketing campaigns, marketing strategy, stereotypes
In February this year, the UK’s Advertising Standards Authority banned two television commercials. While far from being the first ads to ever be banned, they were the first found to violate new rules prohibiting the depiction of men and women in gender-stereotypical...
