Australia’s SMB marketing services business and owner of the Yellow Pages and White Pages, Sensis, has been sold in a $260 million deal to US SMB software player, Thryv Holdings.
CUB premium brands marketing chief and instigator of the FMCG’s in-house digital agency, Chris Maxwell, has spun out his own marketing, data and tech consultancy aimed at helping other brands build and optimise an in-house agency model.
?Mergers and acquisitions (M&As) in the marketing services industry were down 15 per cent in 2019, according to a new report, with the number of deals in APAC slipping by 9 per cent, with value decreasing by 55 per cent.
Niche industries can be small, but that doesn’t mean they can’t be lucrative. And as Aligner Advantage has found, even the most specialised of industries can also harbour their own lucrative niches.
Former Domain chief, Antony Catalano, is looking to tighten his grip on the real estate industry once with news he’s now chairing and backing vertically focused marketing technology and services company, The Today Business.
Accenture has acquired one of the world’s most impactful creative agency heavyweights to propel its CMO services capabilities further, picking up US-based creative player, Droga5.