by Ronan Shields | May 24, 2022 | Marketing on Platforms, Online Marketing
The flagship Google Marketing Live conference is underway this week in which the ad industry’s largest name typically showcases its wares. This year’s installment is taking place as lawmakers and potential interlopers dial up the pressure. Renewed offerings in the...
by Ronan Shields | May 18, 2022 | Marketing on Platforms, Media
Following a brace of acquisition deals where it announced its intention to spend up to an (estimated) $70 billion on Activision Blizzard and Xandr, Microsoft’s advertising ambitions are starting to become a bit more clear. Speaking earlier this week at the Digital...
by Ronan Shields | May 12, 2022 | Marketing on Platforms, Online Marketing
Google is set to launch a new tool to help users better manage the types of ads they see and precisely who’s behind them, in a move it hopes will placate the privacy and transparency lobby. Dubbed My Ad Center, the upcoming feature will let users of the online giant’s...
by Seb Joseph | Apr 8, 2022 | Marketing on Platforms, Online Marketing
Unilever’s chief digital and commercial officer is on edge: the global internet is being transformed. But that won’t necessarily make it better. In fact, it could make it worse. “As we begin to create and invest in the next environment where people spend their time,...
by Kayleigh Barber | Mar 1, 2022 | Marketing on Platforms, Online Marketing, podcasts
While some brands are flocking to the blockchain by launching NFTs or establishing themselves in the metaverse, other companies are still on either side of the spectrum. From contemplating whether their customers are ready for a new virtual shopping reality, or if the...
by Kimeko McCoy | Feb 28, 2022 | Marketing on Platforms, Online Marketing
The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing, pressuring brands to abandon broad campaigns and instead create content for each individual platform. “There’s this idea that...
