by Kimeko McCoy | Oct 29, 2021 | Marketing on Platforms, Online Marketing
As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness. Like many brands, Muddy Bites is using the strategy to diversify its media mix...
by Max Willens | Sep 29, 2021 | Marketing on Platforms, Online Marketing
TikTok rode global youth enthusiasm, hundreds of millions of dollars in ad spending — much of it with competitors — and a pandemic-fueled shift in consumer behavior into the Billion Active Users Club this year. But for a platform with so much scale, TikTok is still...
by Michael Bürgi | Sep 29, 2021 | Brand Safety, Marketing on Platforms, Online Marketing, Video
Ever been riveted by some gross viral video of someone popping pimples? Or gotten sucked into some disturbing trend of “challenge” videos on TikTok? You’re certainly not alone. Viral videos featuring visceral content of one form or another can generate millions of...
by Kate Kaye | Sep 16, 2021 | Facebook, Marketing on Platforms, Online Marketing
Kevin Ryan is a search guy. He’s been doing it for decades — even helped run programming and content for one of the industry’s now-defunct and most iconic events brands, Search Engine Strategies and Search Engine Watch. But now that he’s running for a seat in the New...
by Kristina Monllos | Sep 16, 2021 | Marketing on Platforms, Online Marketing
Despite hopes for a return to normal, it looks like flexibility will continue to be key for marketers this fall. At least — that’s the case for diner chain Denny’s, according to chief brand officer and vp John Dillon. Digiday caught up with Dillon to understand how...
by Kristina Monllos | Sep 16, 2021 | Marketing on Platforms, Online Marketing
Despite hopes for a return to normal, it looks like flexibility will continue to be key for marketers this fall. At least — that’s the case for diner chain Denny’s, according to chief brand officer and vp John Dillon. Digiday caught up with Dillon to understand how...
