by Rosalyn Page | Apr 28, 2020 | CMO role, CMO/CEO relationship, CMO/CFO relationship, Finance, marketing leadership, marketing management
The cliche that marketing and finance are focused on different objectives and fundamentally incompatible has past its due date, according to John Batistich.
by Rosalyn Page | Apr 28, 2020 | CMO role, CMO/CEO relationship, CMO/CFO relationship, Finance, marketing leadership, marketing management
The cliche that marketing and finance are focused on different objectives and fundamentally incompatible has past its due date, according to John Batistich.
by Nadia Cameron | Apr 17, 2019 | B2B marketing, CMO role, Cognitives, collaboration tools, Cooperate, digital marketing, marketing management, marketing operations management, marketing technology, martech, WesTrac
Streamlined and more visible processes, rapid-fire campaign delivery and a highly motivated and valued marketing force are just a few big wins for Westrac since bringing on a new marketing operations management platform.
