by Rosalyn Page | Jun 30, 2020 | brand strategy, CMO role, consumer engagement, consumer trend, coronavirus, COVID-19, diversity, marketing leadership, marketing strategy
At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis
by Brad Howarth | Jun 29, 2020 | CMC Markets, CMO role, coronavirus, COVID-19, marketing leadership, marketing strategy
There are few marketers who haven’t seen their plans derailed by COVID-19. Even for those brands that have traded successfully during this period, success has usually come as the result of being able to flex marketing programs quickly to suit changing conditions.
by Nadia Cameron | Jun 25, 2020 | CMO role, CMO50, marketing leadership, marketing strategy
CMO is delighted to confirm nominations for the sixth annual CMO50 list are now open!
by Rosalyn Page | Jun 25, 2020 | brand strategy, Cannes Lion, coronavirus, COVID-19, digital transformation, HSBC, marketing leadership, marketing strategy, rebranding
HSBC CMO, Leanne Cutts, speaking at the Cannes Lion Live 2020 ?virtual event, explained how the multinational bank began a global refresh on its brand identity, “because we know successful brands need to be true to their DNA and their original values and heritage, but...
by Nadia Cameron | Jun 24, 2020 | chief customer officer, COVID-19, customer engagement, customer experience management, flybuys, leadership, marketing leadership
A customer segmentation program gleaning the underlying motivations of flybuys members has not only been a strong tool during the crisis, it provides the key to responding in the new normal, says the group’s customer chief.
by Rosalyn Page | Jun 23, 2020 | coronavirus, COVID-19, market research, marketing budget, marketing leadership, marketing strategy
Marketing grew in importance during the COVID-19 pandemic, according to the latest Covid-19 and the State of Marketing CMO survey.
