Marketing can’t just be about classical marketing principles today, it has to have a higher-level purpose and be the glue adhering an organisation together, HCL’s Arthur Filip believes.
Carnival Cruise Line Australia’s director of marketing and CMO50 2018 honorary, Jayne Andrews, has confirmed she will leave the company at the end of August to pursue her next professional endeavour.
?Hybrid marketers boasting of both generalist and specialist skills, marketing automation managers and content specialists are among the hottest jobs in Australia’s marketing sphere right now, a new report claims.
There’s a common belief chief executive officers face a career-threatening challenge every year they hold the top job. Sportsbet’s Barni Evans reckons he’s battled at least eight so far in 18 months.
Fintech provider, Midwinter Financial Services, has brought on a new head of brand and marketing as part of a string of new executive hires designed to realise its growth plans.
QBE is looking to appoint a fresh permanent chief marketing officer following the departure of Bettina Pidcock from its executive ranks.