by Nadia Cameron | May 11, 2021 | B2B marketing, brand strategy, CMO role, marketing leadership, marketing strategy, rebrand
Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall into the trap of traditional B2B marketing, Stoddart has set up a distinct playbook for...
by Rosalyn Page | May 10, 2021 | CMO role, marketing careers, marketing leadership, media companies, QMS Media
?QMS Media CMO, Sara Lappage, has been promoted to chief operating officer-customer at the outdoor media business.
by Nadia Cameron | May 7, 2021 | chief digital officer, digital strategy, digital transformation, leadeship, marketing leadership
?As marketing, customer, digital and technology leaders work to orchestrate wide-scale transformation across their organisations to meet changing customer demands and needs, an instrumental player in their success is the company board. During the recent Adobe Summit,...
by Nadia Cameron | May 5, 2021 | BankWest, chief customer officer (CCO), CMO role, Financial Services, marketing leadership
Bankwest has confirmed it will not hire a new dedicated chief marketing officer following the departure of Haylee Felton last week.
by Nadia Cameron | May 4, 2021 | CMO role, marketing careers, marketing leadership
Boardgames and toys distributor, Hasbro, has appointed former Vodafone marketing general manager, Natasa Zunic, as its new marketing director for the Pacific region.
by Rosalyn Page | May 4, 2021 | B2B marketing, CMO role, CMO roles, COVID-19, data-driven marketing, digital marketing, Forrester Research, marketing leadership
Brands and marketers now have to find ways to engage in social justice discussions, from Black Lives Matter and racial unrest to consumer demands for sustainability, whether they want to or no, says Forrester's chief marketing officer.
