by Nadia Cameron | Jun 10, 2021 | adtech, advertising technology, Amobee, customer technologies, digital advertising, digital marketing, Lotame, Marketing Cloud, marketing technology, martech, Salesforce.com, Smartsheet, Stackla, surveymonkey
All the latest martech and adtech news from Salesforce, Cognigy, Nosto, Stackla, Smartsheet, Lotame, Amobee, SurveyMonkey and Toluna.
by Nadia Cameron | May 25, 2021 | Acoustic, acquia, adobe, Cheetah Digital, digital marketing, Emarsys, Gartner, Marketing Cloud, marketing technology, martech, Oracle, Pegasystems, salesforce, SAP, sas
Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field.
by IDG Online Staff | Nov 3, 2020 | content creation, digital marketing, marketing analytics, Marketing Cloud
?Marketers have a pressing requirement to better understand their customers, but for many, wielding the technology needed to meet this need has been a complex and difficult task. The rapid evolution of marketing technology has meant marketers have had to become...
by Nadia Cameron | Sep 28, 2020 | Acoustic, data-driven marketing, IBM, Marketing Cloud, marketing technology, martech
It was a little over 12 months ago Acoustic entered the martech scene, a freshly branded marketing software offering spun out of the IBM business. Here, its global chief talks to CMO about the product roadmap, transformation and efforts to become a viable...
by Vanessa Mitchell | Mar 5, 2020 | customer engagement, Customer Experience, customer technologies, digital transformation, Fisher & Paykel, Marketing Cloud, marketing strategy, salesforce, Service Cloud
Fisher & Paykel has come a long way since its inception in 1934 in New Zealand. This humble antipodean company has grown to be a global appliance powerhouse, and yet still prides itself on being human-centred, even while undertaking its digital transformation over the...
by Nadia Cameron | Sep 30, 2019 | digital marketing, Google: Analytics, Marketing Cloud, martech, personalisation, Salesforce.com, Travel Money Group
It’s a problem most marketing teams now face: How to make real-time engagement a reality and personalised? This past year, Travel Money Group has been doing something about it, and chalked up a 12 per cent lift in email sales as a result.
