If there’s one thing Showpo believes in, it’s listening to its customers. For Showpo CMO, Mark Baartse, too many companies talk about customer experience, but don’t actually talk to them enough to get the facts.
The right team, the right measurement and data are what Tasman Page believes makes all the different to both marketing and bottom-line growth.
For ABC director of audience and marketing, Leisa Bacon, modern CMO leadership is an art in influencing and working more collaboratively with other parts of the organisation as well as the increasingly diverse marketing function.
It’s big one hell of a year for APN’s general manager of marketing, Charlotte Valente.
?Former Officeworks and Myer marketer, Karl Winther, has been appointed as the first CMO of Australia Post.
?Former McDonald’s and Oporto marketer, Bronwyn Powell, has been appointed director of marketing at Mars Food Australia to ‘drive change’.