by Nadia Cameron | May 23, 2022 | Beauty, chatbots, conversational AI, FMCG, Infobip, Instagram, marketing campaigns, Social Media Marketing, Whatsapp
Prioritising convenience and connecting with consumers on their own terms has led Dior beauty to extend its global influencer marketing activities and incorporate conversational messaging platform, WhatsApp.
by Nadia Cameron | May 19, 2022 | marketing campaigns, metaverse, nft, NFTs
Building an exclusive Glenfiddich community and gaining insightful learnings into how to step forward into the metaverse are two big measures of success for the brand’s creative collaboration chief following its first NFT debut.
by Brad Howarth | May 16, 2022 | brand strategy, marketing campaigns, startups
When is dog food not dog food? Perhaps when its intended purpose is to be much more than just food for a dog.
by Nadia Cameron | May 3, 2022 | buy now pay later, chief marketing officer, Financial Services, marketing campaigns, marketing careers, marketing leadership, Openpay
Payments fintech, Openpay, has confirmed its new A/NZ head of marketing as it takes the wrappers off its annual OpenMay campaign.
by CMO staff | Apr 27, 2022 | digital marketing, FMCG, marketing campaigns, virtual reality, virtual reality (VR)
An immersive VR experience aimed at raising Australian consumer awareness of the importance of fibre for gut heath has debuted from the Kellogg’s team.
by CMO staff | Apr 5, 2022 | digital engagement, digital marketing, foxtel, marketing campaigns, media companies
Interactive rewards for loyalty members are on the cards for Foxtel after bringing on a digital campaigns engagement platform.
