Electrical brand, Alco, has opted for humour in its latest campaign, ’52 Weeks of Alco’, which features ‘Russ the Sparky’, a fictional electrician trying to be a social media influencer.
Shifting perceptions of guide dogs as a literal representation of Guide Dogs Australia’s trusted services to icons of the powerful attributes driving the not-for-profit’s wider approach is the “bodacious” goal behind a landmark national brand effort.
Over the last eight years BlackBerry has gone through a huge transformation, from a consumer brand selling hardware to an enterprise brand focused on software. “We still have a focus on what we’re good at - productivity, security, mission critical systems - we’ve...
Consumer segmentation, both demographic and attitudinal, is playing a vital role in maximising the effectiveness of Palmer’s Cocoa Butter’s first masterbrand campaign in Australia, its marketing chief says.
A significant restructure of Coopers Brewery bringing marketing, distribution and sales together with the brewery team has provided the foundations for the family-owned company to invest in a brand repositioning effort aimed at recruiting new consumers.
The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.