by Rosalyn Page | Feb 17, 2021 | brand strategy, COVID-19, marketing campaigns
Electrical brand, Alco, has opted for humour in its latest campaign, ’52 Weeks of Alco’, which features ‘Russ the Sparky’, a fictional electrician trying to be a social media influencer.
by Nadia Cameron | Feb 17, 2021 | brand strategy, digital strategy, Futurebrand, marketing campaigns, marketing strategy, not-for-profits
Shifting perceptions of guide dogs as a literal representation of Guide Dogs Australia’s trusted services to icons of the powerful attributes driving the not-for-profit’s wider approach is the “bodacious” goal behind a landmark national brand effort.
by Rosalyn Page | Feb 4, 2021 | BlackBerry, brand strategy, COVID-19, marketing campaigns
Over the last eight years BlackBerry has gone through a huge transformation, from a consumer brand selling hardware to an enterprise brand focused on software. “We still have a focus on what we’re good at - productivity, security, mission critical systems - we’ve...
by Nadia Cameron | Feb 4, 2021 | brand strategy, consumer insights, marketing campaigns, marketing strategy
Consumer segmentation, both demographic and attitudinal, is playing a vital role in maximising the effectiveness of Palmer’s Cocoa Butter’s first masterbrand campaign in Australia, its marketing chief says.
by Nadia Cameron | Feb 1, 2021 | brand refresh, brand strategy, marketing campaigns, marketing strategy
A significant restructure of Coopers Brewery bringing marketing, distribution and sales together with the brewery team has provided the foundations for the family-owned company to invest in a brand repositioning effort aimed at recruiting new consumers.
by Nadia Cameron | Jan 21, 2021 | A-League, consumer engagement, eSports, fan engagement, Fortnite, marketing campaigns, virtual gaming
The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.
