Prioritising convenience and connecting with consumers on their own terms has led Dior beauty to extend its global influencer marketing activities and incorporate conversational messaging platform, WhatsApp.
Building an exclusive Glenfiddich community and gaining insightful learnings into how to step forward into the metaverse are two big measures of success for the brand’s creative collaboration chief following its first NFT debut.
When is dog food not dog food? Perhaps when its intended purpose is to be much more than just food for a dog.
Payments fintech, Openpay, has confirmed its new A/NZ head of marketing as it takes the wrappers off its annual OpenMay campaign.
An immersive VR experience aimed at raising Australian consumer awareness of the importance of fibre for gut heath has debuted from the Kellogg’s team.
Interactive rewards for loyalty members are on the cards for Foxtel after bringing on a digital campaigns engagement platform.