by Rosalyn Page | Aug 14, 2019 | BIG4, brand strategy, Content Marketing, Make a Wish Foundation, marketing campaigns, The Wiggles
BIG4 Holidays Parks has joined forces with popular kids entertainers, The Wiggles, to release a new branded tune, with proceeds going to the leisure park's charity partner, Make-a-Wish Australia.
by Rosalyn Page | Aug 12, 2019 | data-driven marketing, digital marketing, marketing campaigns, Tourism, Wotif, Wotif Group
The managing director of Wotif says the travel booking site's latest campaign effort aims to be bold, meaningful and personal. And it's focusing on digital channels over TV to achieve it. ?
by Rosalyn Page | Aug 1, 2019 | brand strategy, digital transformation, marketing campaign, marketing campaigns, marketing strategy
Kennards Hire wants its customers to know that it’s got their backs.
by Vanessa Mitchell | Jul 31, 2019 | brand campaign, brand positioning, brand relaunch, brand strategy, kmart, marketing campaigns
?With household budgets tightening, Kmart knew it needed to evolve its brand positioning and communicate it in a new way.
by Vanessa Mitchell | Jul 25, 2019 | brand purpose, marketing campaigns, Sheridan, sustainability
?Sheridan has committed to new sustainability model and campaign, in an effort to address the more conscious consumer.
by Brad Howarth | Jul 10, 2019 | Advertising, BBE, brand strategy, Kimberly-Clark, marketing campaigns, marketing strategy, Social Media Marketing, Tribe
There are some products and services consumers can’t help but shout about from the rooftops. Then there are plenty of others which many people wouldn’t be caught dead discussing in public.
