by Nadia Cameron | Apr 3, 2020 | Australian Association of National Advertisers (AANA), digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, marketing campaigns, media strategy
Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media...
by Rosalyn Page | Apr 3, 2020 | Campaign, coronavirus, COVID-19, digital marketing, marketing campaigns
Spirits Platform wants out-of-work bartenders who have lost their jobs because of the hospitality shutdown in the wake of the COVID-19 pandemic to create simple cocktail video tutorials aimed at home consumption for its ‘Home Five O’Clock-tails’ initiative.
by Vanessa Mitchell | Mar 30, 2020 | ACM, Bolt Bikes, brand purpose, business australia, coronavirus, COVID-19, Junkee Media, marketing campaigns, MTV, Network 10, Nickleodeon, Order Up!, Skip, UNILEVER, viacomcbs
Brands are continuing to pull together and offer added value to both customers and the community at large during the COVID-19 pandemic.
by Rosalyn Page | Mar 25, 2020 | COVID-19, marketing campaigns, OOH, oOH!media
oOh!media and its publishing business Junkee Media have launched a new campaign promoting kindness, consideration and compassion by sharing positive messages and good news stories from around the globe across its assets.
by Nadia Cameron | Mar 20, 2020 | brand purpose, brand strategy, marketing campaigns
Taking a stand against micro ignorance and celebrating the benefits of conversation over a cuppa lies at the heart of a new campaign from T2 targeting diversity and inclusion.
by Vanessa Mitchell | Mar 13, 2020 | AFL, data-driven marketing, marketing campaigns, marketing strategy, segmentation, user generated content
?Aussie Rules is aiming for authenticity in its latest marketing campaign by using fan generated content.
