by Nadia Cameron | Jan 14, 2021 | augmented reality (AR), digital advertising, digital marketing, marketing campaign, Snapchat, Social Media Marketing
Tapping into Snapchat’s full-body augmented reality (AR) lens is allowing Sweat a fresh take on social media engagement as its debuts the latest new year Sweat Challenge, its CEO says.
by Nadia Cameron | Jul 28, 2020 | brand strategy, COVID-19, DiDi, marketing campaign, marketing strategy, rideshare
Brand building and authentic community connection are key for Didi Australia’s head of marketing as the challenger rideshare business looks to mature its marketing strategy while navigating the tumultuous COVID-19 climate.
by Vanessa Mitchell | Jan 6, 2020 | bushfire crisis, cmo, CMO careers, Dundee, Kylie Minogue, marketing campaign, Matesong, Tourism Australia
Tourism Australia’s effort to emulate the success of its ‘Dundee’ campaign has been temporarily derailed by the bushfire crisis.
by Vanessa Mitchell | Jan 6, 2020 | bushfire crisis, cmo, CMO careers, Dundee, Kylie Minogue, marketing campaign, Matesong, Tourism Australia
Tourism Australia’s effort to emulate the success of its ‘Dundee’ campaign has been temporarily derailed by the bushfire crisis.
by Rosalyn Page | Sep 16, 2019 | brand relaunch, marketing campaign, tourism marketing
?Tourism NT has launched new branding with the tagline ‘Different in every sense’ in a bid to attract more visitors to the territory.
by Vanessa Mitchell | Sep 5, 2019 | Aussie, brand strategy, marketing campaign, marketing leadership, marketing strategy, rebranding
One of Australia’s original financial challenger brands, Aussie, has a new purpose and marketing strategy and is undergoing a brand relaunch starting with a fresh campaign.
