by Rosalyn Page | Sep 16, 2019 | brand relaunch, marketing campaign, tourism marketing
?Tourism NT has launched new branding with the tagline ‘Different in every sense’ in a bid to attract more visitors to the territory.
by Vanessa Mitchell | Sep 5, 2019 | Aussie, brand strategy, marketing campaign, marketing leadership, marketing strategy, rebranding
One of Australia’s original financial challenger brands, Aussie, has a new purpose and marketing strategy and is undergoing a brand relaunch starting with a fresh campaign.
by Rosalyn Page | Sep 5, 2019 | brand purpose, Guinness Book of World Records, Guinness World Records, marketing campaign, Online Marketing
The latest Guinness World Records book has been released today and features six new Australian campaigns from brands including Nutella, KMart, T20 World Cup 2020 and Australian Radio Network.
by Rosalyn Page | Aug 23, 2019 | data segmentation, marketing campaign, personalisation, personalisation engines, personalised marketing
Monash University, borrowing from the retail approach to targeting and customisation, is now at the two-year mark on its multi-channel personalisation and automation program.
by Rosalyn Page | Aug 1, 2019 | brand strategy, digital transformation, marketing campaign, marketing campaigns, marketing strategy
Kennards Hire wants its customers to know that it’s got their backs.
by Rosalyn Page | Jun 12, 2019 | AR, CPQ systems, customisation, machine learning, marketing campaign, marketing technology, Online Marketing, personalisation, VR
“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.
