by Jennifer Videtta | May 15, 2019 | A-Post to MarTech Today, adobe, Channel: Martech: Marketing, marketing automation, Marketing Tools
Marketo June ’19 release notes are here with, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and...
by Jennifer Videtta | May 15, 2019 | A-Post to MarTech Today, Channel: Analytics & Conversion, Machine Learning & Artificial Intelligence, marketing automation
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create...
by Taylor Peterson | Apr 25, 2019 | A-From MTT, Channel: Martech: Analytics & Data, marketing automation
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition. The post Salesforce Summer ’19 release preps for Lightning migration: What you need to know appeared first...
by Amy Gesenhues | Apr 9, 2019 | A-From MTT, Channel: Martech: Management, Internet Marketing Industry, marketing automation, Marketing Tools, MarTech Conference
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and marketing. The post How the New York Times applied marketing technology to triple subscriptions appeared first on Marketing Land. Please visit Marketing...
by Nadia Cameron | Apr 9, 2019 | adobe, B2B marketing, data-driven marketing, digital marketing, Education New Zealand, marketing automation, marketing strategy, marketing technology, Marketo, martech
More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.
by Amy Gesenhues | Apr 9, 2019 | A-From MTT, Channel: Martech: Management, Internet Marketing, Internet Marketing Industry, marketing automation, Marketing Tools, MarTech Conference
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it work. The post How to wed multiple martech stacks when companies merge appeared first on Marketing Land. Please visit Marketing...
