Understanding what’s driving customer engagement and rapid-fire website innovation are a couple of the benefits Aussie fintech, Help Pay, is gleaning from early investment into a digital marketing platform.
Three quarters of senior marketers don’t feel they have the technical ability to realise their digital ambitions and half feel overwhelmed by the amount of martech at their disposal.
All the latest martech and adtech news from Nielsen, Optimove, BigCommerce, Terminus, TripleLift, Soprano Design, Sensor Tower and InMobi.
How much more can a brand be to its customers? That was the question Australian costume and party accessories retailer, CostumeBox, was asking internally as it set out to revamp its marketing strategy and re-engagement efforts.
The latest Gartner Magic Quadrant for content marketing platforms has highlighted Optimizely (Welcome), Sprinklr, Skyword and Seismic as leaders both in terms of vision and ability to deliver.
Adopting marketing technologies often goes hand-in-hand with a desire to automate communications and customer engagement. But for the team at Australian ticketing platform provider, Humanitix, seamless integration of CRM into every step of its operating model has...