by Christine Powis | Oct 14, 2021 | ActiveCampaign, digital marketing, Email Marketing, marketing automation
When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent.
by Nadia Cameron | Sep 29, 2021 | bizcover, chatbots, customer experience management, customer service, customer support, customer technology, digital marketing, Insurance, marketing automation, marketing technology, personalisation
A Net Promoter Score of +74 and 30 per cent year-on-year growth are just some of ways BizCover’s transformative investment into personalised and increasingly automated customer service and marketing has delivered.
by Nadia Cameron | Aug 11, 2021 | adobe, data-driven marketing, digital marketing, marketing automation, marketing technology, martech, personalisation, TabCorp, wagering
More than $160 million in incremental turnover and a seamless connection between physical and digital customer engagement are just some of the big wins for Tabcorp since kicking off its best-in-class personalisation program.
by Brad Howarth | Jul 15, 2021 | digital marketing, marketing automation, marketing technology, not-for-profits, Pardot, personalisation
Among the many sectors affected by the COVID-19 pandemic, fundraising has been hit especially hard. But one charitable organisation found a way to keep funds flowing through the depths of the pandemic and beyond, by working with a community that is generally...
by Nadia Cameron | Apr 12, 2021 | CMO role, marketing automation, marketing careers, Taguchi
Australian marketing automation vendor, Taguchi, has recruited former Webjet marketing manager, Hayley Rathbone, as its new executive-level marketing and communications manager.
by IDG Online Staff | Mar 29, 2021 | marketing automation, marketing strategy, marketing technology, partnership
Partners can play a critical role in helping brands achieve their targets by helping them reach desirable new audiences and accelerating customers’ progress to conversion. But despite its effectiveness, partnering has not always been recognised as strategic marketing...
