by Robin Kurzer | Jan 17, 2019 | A-Post to MarTech Today, Channel: Martech: Management, marketing automation, Marketing Tools
Tell us your IoT plans in our short poll; we'll share the answers in a future story. The post How are marketers using IoT in 2019? appeared first on Marketing Land. Please visit Marketing Land for the full...
by Nadia Cameron | Jan 16, 2019 | CMO role, customer experience management, data-driven marketing, digital marketing, Gartner, market research, marketing automation, marketing leadership, marketing strategy
Profitability is set to replace customer experience as the chief marketing officer’s number one strategy priority in the next three years as the state of data and technology matures and consumer behaviour shifts further, a new report claims.
by Nadia Cameron | Jan 16, 2019 | CMO role, customer experience management, data-driven marketing, digital marketing, Gartner, market research, marketing automation, marketing leadership, marketing strategy
Profitability is set to replace customer experience as the chief marketing officer’s number one strategy priority in the next three years as the state of data and technology matures and consumer behaviour shifts further, a new report claims.
by Robin Kurzer | Jan 15, 2019 | A-From MTT, Channel: Martech: Content, marketing automation, Marketing Tools, Video
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at scale. The post RE/MAX rolls out new DIY video capability for agents appeared first on Marketing Land. Please visit Marketing Land for the full...
by Barry Levine | Jan 9, 2019 | A-From MTT, ABM: Account-Based Marketing, Channel: Martech: Marketing, marketing automation
Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for marketers. The post The coming battle between ABM and marketing automation tools appeared first on Marketing Land. Please visit Marketing Land for the...
by Brad Howarth | Dec 31, 2018 | artificial intelligence (AI), B2B marketing, Bluewolf, crm, data-driven marketing, digital marketing, LinkedIn, marketing automation, marketing leadership, marketing strategy, marketing technology, martech, Oracle, SalesPreso
We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.
