by Nadia Cameron | Jan 12, 2021 | chief digital officer, customer communications, digital marketing, digital strategy, dotdigital, Email Marketing, Magento, marketing automation, personalisation
Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human...
by Nadia Cameron | Dec 16, 2020 | adobe, digital marketing, marketing automation, Marketo, martech, personalisation, segmentation
Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.
by IDG Online Staff | Dec 9, 2020 | customer insights, engaging customers, marketing automation, marketing software, Online Marketing
Customer engagement is the name of the game for modern marketing teams, and digital, data and customer-centric ways of working are key to realising this ambition. How brands drive customer engagement and the role personalisation plays in achieving success took centre...
by Rosalyn Page | Nov 9, 2020 | Australian Finance Industry Association, Case Study, Data, digital transformation, marketing automation, Member services, Microsoft Dynamics
The Australian Finance Industry Association (AFIA) has implemented a new marketing automation platform, Dynamics 365 Marketing, helping to transform how the organisation engages and communicates with its members.
by Rosalyn Page | Jul 24, 2020 | adobe, Adobe Experience Cloud, Adobe Marketing cloud, B2B marketing, marketing automation, sales and marketing, Secure Code Warrior
Somewhere between 30 and 40 per cent of revenue is spent on sales and marketing in an organisation, but a significant part is just wasted, Adobe principal solution consultant, Kieran Franklin, said at this week’s Adobe Experience Makers Live virtual event.
by Rosalyn Page | Jun 18, 2020 | adtech, Demandbase, digital marketing, Emarsys, Engagio, LiveChat, marketing automation, marketing technology, martech, neustar
All the latest martech and adtech news this week from Demandbase, Full Circle Insights, LiveChat, Neustar, Ocient, Zenloop, Ethyca and Emarsys.
