by Nadia Cameron | Apr 12, 2021 | CMO role, marketing automation, marketing careers, Taguchi
Australian marketing automation vendor, Taguchi, has recruited former Webjet marketing manager, Hayley Rathbone, as its new executive-level marketing and communications manager.
by IDG Online Staff | Mar 29, 2021 | marketing automation, marketing strategy, marketing technology, partnership
Partners can play a critical role in helping brands achieve their targets by helping them reach desirable new audiences and accelerating customers’ progress to conversion. But despite its effectiveness, partnering has not always been recognised as strategic marketing...
by Nadia Cameron | Jan 12, 2021 | chief digital officer, customer communications, digital marketing, digital strategy, dotdigital, Email Marketing, Magento, marketing automation, personalisation
Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human...
by Nadia Cameron | Dec 16, 2020 | adobe, digital marketing, marketing automation, Marketo, martech, personalisation, segmentation
Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.
by IDG Online Staff | Dec 9, 2020 | customer insights, engaging customers, marketing automation, marketing software, Online Marketing
Customer engagement is the name of the game for modern marketing teams, and digital, data and customer-centric ways of working are key to realising this ambition. How brands drive customer engagement and the role personalisation plays in achieving success took centre...
by Rosalyn Page | Nov 9, 2020 | Australian Finance Industry Association, Case Study, Data, digital transformation, marketing automation, Member services, Microsoft Dynamics
The Australian Finance Industry Association (AFIA) has implemented a new marketing automation platform, Dynamics 365 Marketing, helping to transform how the organisation engages and communicates with its members.
