by IDG Online Staff | Apr 23, 2021 | Acoustic, COVID-19, Customer Retention, customer trust, marketers
The COVID-19 pandemic has triggered a fundamental reset in how people’s minds, in terms of who they trust, what they value, and the actions they take and marketers must in turn reset their own offers and messaging if they hope to meet the needs of this reset customer.
by IDG Online Staff | Feb 3, 2021 | Advertising, broadcasting, BVOD, marketers, television
In this final article of three, Magnite’s Australian Managing Director James Young speaks with Sophie Hicks Lloyd, Director of Digital Sales at Network 10 to explore the transformation of BVOD and find out more about what marketers should consider as they review the...
by Ravi Balakrishnan | Nov 28, 2019 | 2020 outlook, ada, marketers, News
A survey of 200 marketers across South East Asia has revealed that over 76% of them expect new customer growth to be slow (46.1%) or stagnant (30.1%). The report comes from data science specialist agency ADA, which is owned by Malaysian telco Axiata. The ‘2020 Outlook...
by Dean Carroll | Jul 2, 2019 | Advertising, Apple, David Mayo, GetCraft, marketers, Nic Law, Opinion
July 1 marked the first day of the second half of the year. Some companies are embarking on their new financial years. Cannes is over. Summer beckons and the advertising industry retains its hand-wringing quest for relevance. Having said that, my general observation...
by Vanessa Mitchell | Oct 2, 2018 | AI, bias, Data, Dreamforce2018, marketers, nlp, Online Marketing, salesforce
AI is only as good as the training data it is fed, and we must be aware of in-built bias as we move into a future where AI becomes increasingly relied on, said experts at the Dreamforce conference last week.
