by Vanessa Mitchell | Jan 23, 2020 | ANZ, BHP, Brand Finance Australia, brand value, coles, commonwealth bank, market research, NAB, optus, rio tinto, Telstra, Westpac, woolworths
Woolworths is Australia’s Most Valuable Brand, according to a new report. According to the Brand Finance Global 500, Woolworth’s brand grew 5 per cent over the last year and is valued at $11.8 billion.
by Rosalyn Page | Jan 22, 2020 | data-driven marketing, Hays, market research, marketing careers, marketing skills
Australia's massive talent gap will continue to plague marketing in 2020, with a growing mismatch between jobseekers’ skills and those needed to employers, according to the Hays Job Report.
by Nadia Cameron | Jan 20, 2020 | brand purpose, Business Impact, business leadership, Corporate social responsibility, leadership, market research, YPO
Seven in 10 business leaders globally believe their organisations can have a positive societal impact without sacrificing profits and nearly all agree trust is a high priority for corporate leaders today.
by Nadia Cameron | Jan 17, 2020 | consumer technology, digital marketing, market research, marketing strategy, wunderman thompson
Technology that protects, soothes and offers reassurance, a new take on digital communities, speed-controlled entertainment and renewed privacy are among the game-changing consumer trends forecast by Wunderman Thompson in its Future 100 report.
by Rosalyn Page | Jan 15, 2020 | AI, customer experience management, customer service, market research, Zendesk
Artificial intelligence (AI) is behind the success of high-performing customer service teams, according to the latest research from CRM outfit, Zendesk.
by Vanessa Mitchell | Dec 19, 2019 | consumer trust, Facebook, Google, market research, marketing strategy, programmatic advertising, Snapchat, Social Media, Trust, TV, Twitch, Warc
Privacy will remain high on the consumer’s agenda, as marketers look to different channels to connect with consumers.
