by Rosalyn Page | Jul 2, 2020 | brand strategy, COVID-19, Gartner, market research, marketing budgets, personalisation
Brand building is now a priority over analytics, personalisation and martech, according to the 2020 Gartner CMO spending survey.
by Rosalyn Page | Jun 23, 2020 | Advertising, Advertising spend, COVID-19, digital advertising, digital marketing, GroupM, market research, media strategy
Global ad spend will fall by almost 12 per cent this year (excluding US political advertising), but this will be followed by growth of 8.2 per cent on a comparable basis next year, according to GroupM’s twice yearly This Year, Next Year report.
by Rosalyn Page | Jun 23, 2020 | coronavirus, COVID-19, market research, marketing budget, marketing leadership, marketing strategy
Marketing grew in importance during the COVID-19 pandemic, according to the latest Covid-19 and the State of Marketing CMO survey.
by Rosalyn Page | Jun 22, 2020 | customers, digital marketing, freemium, market research, marketing strategy, study
Providing a free or lower cost trial of a paid version of a service for a short period helps the take-up of the paid version. But freemium models aren't quite so successful, a new paper, Experience Effect in the Impact of Free Trial Promotions, published in Management...
by Rosalyn Page | Jun 18, 2020 | BT, chatbots, customer experience management, customer service, customer support, digital self-service, market research
Customers want phone, email and online help, plus new tools like messaging and chat bots with help from real human agents, according to BT’s Autonomous Customer 2020 research. The report said, while technologies come and go, the message from customers is unchanged:...
by Rosalyn Page | Jun 18, 2020 | BT, chatbots, customer experience management, customer service, customer support, digital self-service, market research
Customers want phone, email and online help, plus new tools like messaging and chat bots with help from real human agents, according to BT’s Autonomous Customer 2020 research. The report said, while technologies come and go, the message from customers is unchanged:...
