Less than a quarter (23 per cent) of Australians are aware of what happens with their personal information after they share it with a data collector.
Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.
The disconnected view of the impact of both real-world and online media is preventing insight into key consumer behavioural drivers and hampering sales growth in retail, according to new research.
?The need to move toward matrix, cross-functional, or hybrid structures to better enable collaboration and a customer-focused approach is driving 54 per cent of Australian employers to restructure their department or organisation.
Marketers are yet to see the impact of the third connected era on consumer behaviour, but the changes will be profound when they finally arrive.
?Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes...