by Nadia Cameron | Oct 26, 2021 | ecommerce, market research, retail, scams
Australia’s ecommerce market is expected to grow by 13.4 per cent this year off the back of hefty gains in 2020 and is on track to break the US$70 billion barrier by 2025. Yet with such growth comes a record spike in scams targeting Australian consumers.
by Nadia Cameron | Oct 26, 2021 | cookies, data-driven marketing, digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, IPSOS, market research
Sound and ethical corporate values, transparency and giving control back are all key to building consumer confidence around the way their personal data is used in digitally, a new report has highlighted.
by Nadia Cameron | Oct 18, 2021 | consumer engagement, consumer sentiment, Leo Burnett, market research, marketing strategy
The time for sentimentalism has passed and Australian consumers are gaining a new sense of momentum and positivity as they look to forge forward rather than go back, according to a new report.
by Christine Powis | Oct 14, 2021 | Creative, diversity, equality, inclusion, market research, marketing campaigns, ShutterStock
Anti-racist social movements have influenced Australian marketers since Covid arrived in early 2020, according to a report on diversity from Shutterstock.
by Nadia Cameron | Sep 30, 2021 | Capgemini, CMO role, data-driven marketing, digital marketing, market research, marketing leadership, marketing strategy
Less than one in two marketers globally surveyed in a new Capgemini report say their teams are using data to decide a go-to-market strategy for a new product or services.
by Nadia Cameron | Sep 30, 2021 | Capgemini, CMO role, data-driven marketing, digital marketing, market research, marketing leadership, marketing strategy
Less than one in two marketers globally surveyed in a new Capgemini report say their teams are using data to decide a go-to-market strategy for a new product or services.
