by Nadia Cameron | May 26, 2022 | augmented reality (AR), digital marketing, IPSOS, market research, metaverse, virtual reality, web 3.0
Less than half the Australian population are familiar with the metaverse and only 36 per cent express positive feelings about engaging with extended reality in daily life, putting the country well behind globally on interest.
by Nadia Cameron | May 25, 2022 | CMO role, Gartner, market research, marketing budget, marketing leadership
Seven in 10 CMOs are reporting increased budgets compared to last year, according to the latest Gartner 2022 CMO Spend and Strategy Survey.
by CMO staff | May 12, 2022 | bazaarvoice, consumer engagement, digital marketing, market research, retail, reviews, Social Media Marketing, user generated content
Reviews and photography from peers, along with an ability to view other consumer insights and purchase via social channels are rising up the ranks when it comes to how Australian shoppers convert, a new report claims.
by CMO staff | May 3, 2022 | Advertising, digital advertising, market research, Standard Media Index
Australian media agencies figures are showing the advertising industry to be enjoying its 14th consecutive month of growth, with the March quarter again showing record levels of spend.
by Nadia Cameron | Apr 21, 2022 | Ascend2, Clevertouch, digital marketing, market research, marketing automation, marketing technology, martech
Three quarters of senior marketers don’t feel they have the technical ability to realise their digital ambitions and half feel overwhelmed by the amount of martech at their disposal.
by Nadia Cameron | Apr 13, 2022 | brand strategy, consumer engagement, Corporate social responsibility, CSR, market research, sustainability
Three out of four Australians can’t name a brand they believe is helping improve social or environmental issues and 86 per cent are sceptical about claims businesses are making on either front, a new report has found.
