by Rosalyn Page | Nov 26, 2020 | COVID-19, digital marketing, digital strategy, ecommerce, market research, salesforce, Salesforce Australia
Customer migration driven by the COVID-19 crisis might be here to stay for many businesses across Australia and New Zealand, according to the latest Salesforce State of the Connected Customer report.
by Nadia Cameron | Nov 24, 2020 | customer engagement, customer experience management, customer loyalty programs, Customology, digital marketing, market research
Three in four Australian consumers believe brands are lying in their marketing communications and more than half are not convinced they’re being rewarded for their loyalty, a new survey has found.
by Nadia Cameron | Nov 23, 2020 | digital advertising, digital marketing, Interactive Advertising Bureau (IAB) Australia, market research
?The latest IAB digital advertising figures show ad spending is rebounding, with an 11.3 per cent increase between Q2 and Q3, 2020.
by Rosalyn Page | Nov 20, 2020 | Advertising, COVID-19, entertainment and media industry, market research, PwC Australia, Streaming services
Australians have boosted their spending on TV and music streaming, esports and podcasts this year to see them through the COVID-19 experience, according to the PwC Australian Entertainment & Media Outlook 2020-2024.
by Rosalyn Page | Nov 10, 2020 | Adyen, COVID-19, ecommerce, market research, omnichannel retailing
Consumer shopping habits formed in lockdown are here to stay, according to Opinium Research, which was commissioned by payments platform Adyen. While COVID-19 has been a huge catalyst for change, it’s also solidified our preference for certain activities, including...
by Nadia Cameron | Oct 26, 2020 | IPSOS, market research, Media
Just under nine out of 10 Australian adults are checking the news they read comes from trustworthy news sources and the majority of us think we’re good at spotting fake news, a new survey has found.
