by Nadia Cameron | Sep 18, 2020 | consumer trend, COVID-19, customer experience management, Kantar, kpmg, market research
Safety, security, transparency and reliable delivery became the top customer experience attributes for Australian consumers as the COVID-19 crisis prompted a shift in the brands they value most, a new KPMG report claims.
by Rosalyn Page | Sep 16, 2020 | Cision, CMO Council, CMO role, communications, market research, marketing leadership, Public Relations
Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging, according to the CMO Council’s latest report.
by Rosalyn Page | Sep 11, 2020 | consumer trend, Gen Z. advertising, Kantar, market research, Snapchat, Social Media Marketing
?Brands have a huge opportunity to engage Gen Z via social media advertising and then use Gen Z as brand ambassadors to influence their peers and household, according to new research from Snap and Kantar Media.
by Rosalyn Page | Sep 7, 2020 | consumer trend, COVID-19, Deloitte, market research, media markets
With a global pandemic upon us, news, rather than film, is the must-see event of 2020, according to the latest Deloitte Australia Media Consumer Survey. From Covid to bushfires, Australians have binged on news content updates on the small screen and social channels,...
by Rosalyn Page | Aug 31, 2020 | Advertising, consumer spending, consumer trend, COVID-19, Dynata, Finder, Kantar, market research
Brands that ignore the coronavirus crisis in their advertising do so at their own peril, according to the latest stats on pandemic advertising.
by Rosalyn Page | Aug 27, 2020 | COVID-19, digital strategy, market research, virtual events
There’s been a sharp growth in online events driven by remote work during the coronavirus pandemic, which could become permanent, according to a new study by Redback Connect.
