by Rosalyn Page | May 10, 2021 | consumer engagement, COVID-19, market research, marketing campaigns
In 2020, negativity led to lower conversions across a range of industries including ecommerce, fitness and nutrition, and home improvement, according to the Unbounce 2021 Conversion Benchmark Report.
by Nadia Cameron | Apr 14, 2021 | consumer engagement, customer experience management, Customer Retention, customer support, market research, R/GA
Post-purchase help and communications, plus a sense of belonging to a community, are vital factors influencing loyalty across Australian consumers. Yet these elements continue to be a let down for many of us when engaging with brands, a new survey has found.
by Nadia Cameron | Apr 14, 2021 | consumer engagement, customer experience management, Customer Retention, customer support, market research, R/GA
Post-purchase help and communications, plus a sense of belonging to a community, are vital factors influencing loyalty across Australian consumers. Yet these elements continue to be a let down for many of us when engaging with brands, a new survey has found.
by CMO staff | Apr 8, 2021 | Advertising, audio advertising, Australian Radio Network, market research
Radio, podcasting and music streaming are distinctively processed by consumers, leading to differences in their strengths and effectiveness as advertising channels, a new neuro research study claims.
by Nadia Cameron | Apr 7, 2021 | market research, marketing leadership, marketing mix modelling, marketing ROI, marketing strategy, Nielsen
Fewer than one in five marketers feel confident in their ability to measure marketing return on investment or that they have the right marketing technology tools in place to help, a new report has found.
by Rosalyn Page | Apr 6, 2021 | Ad spend, Advertising, COVID-19, market research, SMI
A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report.
