?Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes...
?The future of digital advertising is about brands being customer-led, not advertising-led, creating a value exchange with consumers, ramping up diversity, and acknowledging they’ve lost channel control.
Customer participation in loyalty programs is falling, with 47 per cent of members reporting they have actively used their card or number when making a purchase in the last 12 months.
Young Australians are putting brands on notice that they expect brands to support causes they value, according to fresh research undertaken by Pollinate Research on behalf of Junkee Media and oOh!media.
Attraction and retaining talent is the top issues facing businesses today, according to a new report, with 43 per cent of CEOs globally citing lack of talent and skills as a barrier to future innovation.
It seems what platform a marketers’ brand message appears on is just as important as the brand message itself.