by Vanessa Mitchell | Sep 13, 2019 | data misuse, data privacy, data protection, data sharing, data-driven marketing, ESOMAR, Here Technologies, market research, Trust
Less than a quarter (23 per cent) of Australians are aware of what happens with their personal information after they share it with a data collector.
by Vanessa Mitchell | Sep 3, 2019 | artificial intelligence, Blockchain, customer data platforms, digital marketing, Gartner, market research, marketing strategy, marketing technology
Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.
by Rosalyn Page | Aug 26, 2019 | digital advertising, digital marketing, market research, marketing mix, marketing strategy, omnichannel retailing, online advertising, The CMO Club
The disconnected view of the impact of both real-world and online media is preventing insight into key consumer behavioural drivers and hampering sales growth in retail, according to new research.
by Vanessa Mitchell | Aug 13, 2019 | customer journey, digital transformation, Hays, leadership, market research, marketing careers, Marketing Roles
?The need to move toward matrix, cross-functional, or hybrid structures to better enable collaboration and a customer-focused approach is driving 54 per cent of Australian employers to restructure their department or organisation.
by Vanessa Mitchell | Jul 22, 2019 | brand strategy, connected devices, customer expectations, Emerging Technologies, ethnographic research, Internet of Things, market research, marketing strategy, smart home automation, STARCOM, voice activated, voice-activated devices
Marketers are yet to see the impact of the third connected era on consumer behaviour, but the changes will be profound when they finally arrive.
by Rosalyn Page | Jul 11, 2019 | accenture, Advertising, market research, personalisation, privacy, Smart home, smart home automation
?Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes...
