The campaign includes a 30-second full-length TVC, and three 15 second versions, alongside a series of online, print, OOH ads.
In an attempt to connect with a younger millennial demographic, Singapore-based TSLA created a campaign for insurance firm Manulife called ‘Mrs Fortune Teller’. Realising that insurance and financial planning are low on the list of priorities for a younger audience,...
Manulife Singapore's vice president Cheryl Lim said that the campaign is anchored by a strong customer insight to debunk a global stereotype seen on the screens that always depicts dramatic heart attacks scenes.
The company has introduced a refreshed logo and visual identity, with the first wave of OOH advertising campaign rolled out at MTR stations, trams and buses.
"We can work with sophisticated partner agencies. But if we are not quite ready internally, there will be a huge gap in effectively maximising the potential of the data."
In a bid to promote its insurance plans, it has switched the movie title to "Sensibly Rich Asians" in its post featuring a couple against the Singapore skyline.