"I don't necessarily think difficulty in retention is unique to the marketing/advertising community."
"It is a lot harder when the spotlight is on organisations or politicians."
The campaign includes a 30-second full-length TVC, and three 15 second versions, alongside a series of online, print, OOH ads.
In an attempt to connect with a younger millennial demographic, Singapore-based TSLA created a campaign for insurance firm Manulife called ‘Mrs Fortune Teller’. Realising that insurance and financial planning are low on the list of priorities for a younger audience,...
Manulife Singapore's vice president Cheryl Lim said that the campaign is anchored by a strong customer insight to debunk a global stereotype seen on the screens that always depicts dramatic heart attacks scenes.
The company has introduced a refreshed logo and visual identity, with the first wave of OOH advertising campaign rolled out at MTR stations, trams and buses.