The Facebook video garnered 1,284,316 views at the time of writing, and M&C Saatchi was involved in it.
The social experiment was done in conjunction with Malaysia Day and to champion racial integration, inclusiveness and diversity.
The climb to the top in a field as competitive as ride sharing, is not easy. Like many marketers, Chang faces difficulty in identifying good marketing talent. More on how she counters these issues.
Country marketing head Iris Chang hopes that Grab will be able to work hand in hand with Malaysians to help make the new Malaysia a reality.