Citrine One's study also listed AirAsia as having "commendable performance" in the area of crisis communications.
This year's list covers a wide spectrum of emotions experienced throughout the days leading up to Eid.
Subjected to the relevant approvals, MAB and JAL intend to start the joint business in 2020 to coincide with the Tokyo Olympics.
The campaign is different from the usual balik kampung focus for Raya marketing campaigns, where companies target destinations outside of Kuala Lumpur.
This is marks the second phase of its brand promise of Malaysian Hospitality which intends to introduce more direct benefits to travellers.
Meanwhile, for the second year in the row, Facebook topped the ranking as the brand that Malaysians are the proudest to work for.