Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human...
A prudent investment into ecommerce and marketing automation platforms has enabled Australian health beverages brand, Remedy Drinks, to better ride out the COVID-19 pandemic and drive commercial growth.
Conversion rate rises of 50 per cent in key segments and the foundations for tailored digital engagement are some early wins for Gala Imports Australia after overhauling its ecommerce and CRM approach.
Sixteen years ago, Krispy Kreme launched in Australia, and it’s fair to say there were doughnuts everywhere. Aussies couldn’t get enough – until they did.
VetShopMax is one of many brands increasingly looking to shift away from ineffective ‘batch and blast’ email campaigns. And thanks to a more personalised approach, it's now chalking up double-digit revenue growth.
Using the personality and online reach of in-store staff online could be a vital differentiator for retail brands looking to compete against digital upstarts and better meet consumer demand for experience-led shopping, Magento global CEO, Mark Lavelle, believes.