Based in Singapore, UXE specialises in user experience for online and offline, focusing on seamless journey design and leveraging on tech as a core.
Independent agency leads share their 2020 plans and how they aim to keep up with the game.
“Actions such as the ad ban on sugared drinks and regulations on public smoking continue to shape Singapore’s brand image.”
"If the subscription model is not well thought out, companies risk alienating and losing more walk-in customers."
PR professionals Marketing spoke to said that "acknowledgement is important, but not nearly enough".
Wong Mei Wai, founder and chief change catalyst at APAC Global advisory said the success of brands is ultimately determined by how they maximised their activities to leverage the publicity of the mall.