by Vanessa Mitchell | Jan 15, 2020 | chrome, cookies, Google, IAB, internet privacy, Lotame, openx, programmatic, third party data
Google's decision to make third-party cookies obsolete has been cautiously welcomed by the industry as a win for consumer privacy even as it raises significant concerns for embattled media and publishing sector trying to compete against the digital giant's...
by Vanessa Mitchell | Sep 19, 2019 | AdRoll, AdSparc, adtech, Blis, brightcove, Clearbit, Contentserv, digital marketing, Digivizer, ExoClick, Finteza, Lotame, martech, Syte
All the latest martech and adtech news this week from Clearbit, Lotame, Brightcove, Contentserv, ExoClick, AdRoll, Finteza, Syte, Blis, Digivizer and AdSparc.
by Vanessa Mitchell | Sep 5, 2019 | adtech, anaplan, digital advertising, digital marketing, Gamooga, HubSpot, Lotame, marketing technology, martech, messagemedia, Mintigo, Netwise, NewsCorp, Tanla Solutions, TapClicks, Unruly, Zoomd
All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.
by Rosalyn Page | May 28, 2019 | audience targeting, Blaze, data strategy, data-driven marketing, Lotame, Network 10, segmentation, Tealium, telaria
Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs,...
by Vanessa Mitchell | May 2, 2019 | braze, data strategy, digital marketing, Lotame, Network 10, programmatic, single view of customer, Tealium, telaria
?For a company that didn’t even have a data department or a strategy early last year, Network 10 is certainly making up for lost time.
by Vanessa Mitchell | Apr 11, 2019 | adtech, digital marketing, doubleverify, event marketing, InSites, Integrate, Lotame, Lunar, marketing technology, martech, Squelch, Twilio, zoho
All the latest martech and adtech news this week from Lotame, InSites, Twilio, Lunar, Zoho, Squelch, Integrate and DoubleVerify.
