by Kate Kaye | Jun 10, 2021 | liverampTP, Online Marketing
Google’s automated cookieless ad targeting method — or Federated Learning of Cohorts — is supposed to protect privacy by providing people with a greater degree of anonymity than the third-party cookie offered. Instead, it may make it quicker and easier for advertising...
by Max Willens | Jun 1, 2021 | Life Beyond the Cookie, liverampTP, Online Marketing
Amazon is hoping to use the identity vacuum Google has opened with its deprecation of the third-party cookie to suck up more business for its own DSP and publisher services. The advertising and e-commerce behemoth has been meeting with different companies to discuss...
by Seb Joseph | May 20, 2021 | liverampTP, Online Marketing
These are heady times for larger publishers. Thanks to the demise of the third-party cookie, they’re finally in a position where the rest of the industry has to listen to them. For years, their role was little more than a provider of users — at a price that kept...
by Kate Kaye | May 20, 2021 | liverampTP, Online Marketing
Agencies and their clients may be more cognizant of where they source their data and tech these days, but when it comes to actually taking action on promises to create a more inclusionary and less discriminatory ad tech landscape, there are a lot of dim corners left...
