by Amina Asim | Nov 4, 2021 | Digiday, liverampTP, Media, plusresearch, researchguide
Estimated reading time: 38 minutes This report was conducted and prepared by Digiday Media’s corporate research division. Over the past decade, the third-party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years,...
by Tim Peterson | Oct 18, 2021 | Life Beyond the Cookie, liverampTP, Media
The slowing momentum around cookie-replacement plans has created an opportunity for publisher and agency executives to reevaluate email-based universal identifiers as the third-party cookie’s heir and to consider why they may not be the ideal option. Email-based...
by Tim Peterson | Oct 18, 2021 | Life Beyond the Cookie, liverampTP, Media
The slowing momentum around cookie-replacement plans has created an opportunity for publisher and agency executives to reevaluate email-based universal identifiers as the third-party cookie’s heir and to consider why they may not be the ideal option. Email-based...
by Seb Joseph | Sep 21, 2021 | confessions, Life Beyond the Cookie, liverampTP, Online Marketing, The Long Goodbye
Enjoy the relative calm in the privacy world, it may prove short-lived. Google’s decision to postpone its cull on third-party cookies has kept worst-case scenarios at bay throughout the industry. But uncertainty over who holds what leverage and where the upcoming...
by Seb Joseph | Sep 20, 2021 | Life Beyond the Cookie, liverampTP, Online Marketing, The Long Goodbye
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Is Apple making a land grab for media dollars? Something is clearly in the works. Apple’s plans for...
by Max Willens | Sep 17, 2021 | liverampTP, Media, Modern Newsroom
Publishers entered the year with big plans for how newsletters would help them continue diversifying their revenues. Big changes to Apple’s operating systems will force those same to reconsider those plans. On Monday, Sept. 20, Apple will roll out the latest versions...
