by Tim Peterson | Oct 18, 2021 | Life Beyond the Cookie, liverampTP, Media
The slowing momentum around cookie-replacement plans has created an opportunity for publisher and agency executives to reevaluate email-based universal identifiers as the third-party cookie’s heir and to consider why they may not be the ideal option. Email-based...
by Tim Peterson | Oct 18, 2021 | Life Beyond the Cookie, liverampTP, Media
The slowing momentum around cookie-replacement plans has created an opportunity for publisher and agency executives to reevaluate email-based universal identifiers as the third-party cookie’s heir and to consider why they may not be the ideal option. Email-based...
by Seb Joseph | Sep 21, 2021 | confessions, Life Beyond the Cookie, liverampTP, Online Marketing, The Long Goodbye
Enjoy the relative calm in the privacy world, it may prove short-lived. Google’s decision to postpone its cull on third-party cookies has kept worst-case scenarios at bay throughout the industry. But uncertainty over who holds what leverage and where the upcoming...
by Seb Joseph | Sep 20, 2021 | Life Beyond the Cookie, liverampTP, Online Marketing, The Long Goodbye
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. Is Apple making a land grab for media dollars? Something is clearly in the works. Apple’s plans for...
by Max Willens | Sep 17, 2021 | liverampTP, Media, Modern Newsroom
Publishers entered the year with big plans for how newsletters would help them continue diversifying their revenues. Big changes to Apple’s operating systems will force those same to reconsider those plans. On Monday, Sept. 20, Apple will roll out the latest versions...
by Max Willens | Sep 17, 2021 | Life Beyond the Cookie, liverampTP, Media, The Long Goodbye
Editor’s Note: This story is part of a 10-part series that examines life after the third-party cookie. Visit this interactive graphic outlining the full series here. At the end of August, Erin Yasgar concluded that Google really wanted her to attend its upcoming cloud...
