LiveRamp | Harro Media

Seven West Media makes big data play

by Rosalyn Page | Oct 22, 2020 | data-driven marketing, first-party data, LiveRamp, second-party data, Seven West Media, Seven West Media Group, TEG Analytics

Seven West Media (SWM) is making a big data play, touting its first-party data offering with new audience insights, activation and measurement solution within 7REDiQ, along with second-party data partnerships and its new 2021 content lineup.

Seven West Media to implement LiveRamp’s Authenticated Traffic Solution

by Rosalyn Page | Sep 14, 2020 | adtech, authentication, cookies, LiveRamp, media companies, privacy, programmatic advertising, Seven West Media

LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.

The lowdown on Publift’s partnership with LiveRamp on cookieless authentication

by Rosalyn Page | Aug 19, 2020 | addressability, adtech, authentication, cookies, digital advertising, LiveRamp

A new partnership between adtech outfit, Publift, and data connectivity platform, LiveRamp, offers cookieless authentication to local small and mid-sized publishers. It’s also part of the ongoing adjustments the industry is making with coming retirement of third-party...

As the cookie crumbles, what comes next for digital advertisers?

by Rosalyn Page | Aug 17, 2020 | Apple, cookies, digital advertising, digital marketing, Google, IAB, Interactive Advertising Bureau (IAB) Australia, LiveRamp, privacy

The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing...