by Rosalyn Page | Feb 11, 2021 | adtech, digital advertising, digital marketing, LiveRamp, Magnite, marketing technology, martech, Scratchpad, spotx, Wordpress
All the latest martech, customer and adtech news from LiveRamp, Magnite, Onclusive and Shareablee, WordPress VIP, Scratchpad, Iteratively, Leadspace and Tealium
by Rosalyn Page | Oct 22, 2020 | data-driven marketing, first-party data, LiveRamp, second-party data, Seven West Media, Seven West Media Group, TEG Analytics
Seven West Media (SWM) is making a big data play, touting its first-party data offering with new audience insights, activation and measurement solution within 7REDiQ, along with second-party data partnerships and its new 2021 content lineup.
by Rosalyn Page | Sep 14, 2020 | adtech, authentication, cookies, LiveRamp, media companies, privacy, programmatic advertising, Seven West Media
LiveRamp’s Authenticated Traffic Solution will be implemented by Seven West Media, expanding their ongoing partnership and marking the first major media outlet in Australia to implement the cookieless solution.
by Rosalyn Page | Aug 19, 2020 | addressability, adtech, authentication, cookies, digital advertising, LiveRamp
A new partnership between adtech outfit, Publift, and data connectivity platform, LiveRamp, offers cookieless authentication to local small and mid-sized publishers. It’s also part of the ongoing adjustments the industry is making with coming retirement of third-party...
by Rosalyn Page | Aug 17, 2020 | Apple, cookies, digital advertising, digital marketing, Google, IAB, Interactive Advertising Bureau (IAB) Australia, LiveRamp, privacy
The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing...
by Rosalyn Page | Aug 13, 2020 | adobe, adtech, Amperity, digital marketing, LiveRamp, marketing technology, martech, Optimove, Oracle, sitecore, Sprinklr
All the latest martech and adtech news this week from Optimove, Publift and LiveRamp, Amperity, Qualified, Oracle, Sprinklr, Adobe and Sitecore
