by Brad Howarth | May 27, 2019 | customer engagement, data-driven marketing, digital advertising, digital marketing, genesys, LivePerson, marketing strategy, Search Marketing
Things were so easy for digital marketers in the 1990s, when the world simply consisted of desktop Web pages and email. Now, as we exit the 2010s, digital channels have proliferated, with chatbots, voice assistants and half a dozen messenger apps all vying for...
by Brad Howarth | Mar 25, 2019 | brand strategy, chatbots, customer engagement, customer experience management, LivePerson, marketing technology
Brand owners often talk about their brand having a personality. Some are sassy, others are authoritative, and a few are cheeky. But when it comes to bringing the brand to life through a chatbot interface, focusing in on the personality might be the last thing you want...
by Vanessa Mitchell | Dec 13, 2018 | Adform, adtech, Animoca Brands, AppNexus, Bigcommerce, digital advertising, digital marketing, Flamingo Ai, HubSpot, iClick, LivePerson, marketing technology, martech, Qualtrics, verint
All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.
by CMO staff | Aug 7, 2018 | BankWest, customer experience management, customer support, Emerging Technologies, LivePerson, marketing technology, messaging apps
Bankwest has stepped up its use of digital technologies for customer support, launching a new in-app messaging service via its banking app that syncs conversations across devices.
by Vanessa Mitchell | Jun 7, 2018 | adobe, adtech, digital marketing, Domo, Integral Ad Science, LivePerson, marketing technology, martech, News, Pegasystems, SoundCloud
All the latest martech and adtech news this week from Pegasystems, Integral Ad Science, Domo, LivePerson, Adobe, SoundCloud and more.
by Vanessa Mitchell | Apr 13, 2018 | AustralianSuper, chatbot, customer experience management, digital marketing, LivePerson, martech
AustralianSuper has launched its chatbot, ‘Ash’, following the soft launch of its in-app messaging platform in December last year, which has seen more than 50,000 messages sent, and the achieving a 92 per cent overall customer satisfaction rate.
