by Rosalyn Page | May 20, 2020 | Bupa, chatbots, coronavirus, COVID-19, customer care, customer experience management, customer support, LivePerson, Mobile Marketing, Whatsapp
Looking to create a point of difference on customer service, health fund, Bupa, has launched a WhatsApp messaging channel that customers can use instead of waiting on hold.
by Rosalyn Page | Nov 28, 2019 | adtech, digital marketing, Integral Ad Science, LivePerson, Marin Software, marketing technology, martech, Paypal, Sprinklr, Swiftpage, Tapad
All the latest martech and adtech news this week from Sprinklr, LivePerson, PayPal and Honey, Integral Ad Science and ADmantX, Tapad and Lifesight, Swiftpage, Marin Software, and GroundTruth.
by Brad Howarth | May 27, 2019 | customer engagement, data-driven marketing, digital advertising, digital marketing, genesys, LivePerson, marketing strategy, Search Marketing
Things were so easy for digital marketers in the 1990s, when the world simply consisted of desktop Web pages and email. Now, as we exit the 2010s, digital channels have proliferated, with chatbots, voice assistants and half a dozen messenger apps all vying for...
by Brad Howarth | Mar 25, 2019 | brand strategy, chatbots, customer engagement, customer experience management, LivePerson, marketing technology
Brand owners often talk about their brand having a personality. Some are sassy, others are authoritative, and a few are cheeky. But when it comes to bringing the brand to life through a chatbot interface, focusing in on the personality might be the last thing you want...
by Vanessa Mitchell | Dec 13, 2018 | Adform, adtech, Animoca Brands, AppNexus, Bigcommerce, digital advertising, digital marketing, Flamingo Ai, HubSpot, iClick, LivePerson, marketing technology, martech, Qualtrics, verint
All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.
by CMO staff | Aug 7, 2018 | BankWest, customer experience management, customer support, Emerging Technologies, LivePerson, marketing technology, messaging apps
Bankwest has stepped up its use of digital technologies for customer support, launching a new in-app messaging service via its banking app that syncs conversations across devices.
