"If you cared enough to respond, that itself is enough for the customer to feel like an individual. It instantly humanises the organisation."
"Pizzas are gamers' best friend. We are taking the opportunity to provide support with a market segment that is connected to our brand," Domino's marketing lead Linda Hassan told A+M.
The "United We Win" campaign offers consumers Domino's promotions including personal pizzas, regular pizzas and the "United We Win" combo.
Known as Team Crust, the integrated team will be responsible for leading the development of strategic communication, content and media. Find out which agencies are involved.
In line with its brand promise of "It's All About You", Linda Hassan, senior VP of marketing, Malaysia and Singapore said Domino's wanted to remind customers to take a break and treat themselves.
Senior VP of marketing, Malaysia and Singapore, Linda Hassan told A+M in an interview that if customers are satisfied, sales will naturally come in.