Digiday Research: Publishers are much less worried about the coming cookie changes than brands and agencies
Cheat Sheet: What Future plc is really getting from Dennis acquisition
Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential
Digiday+ Research: Publishers have scaled back their third party cookie prep
Unified ID 2.0 quietly amasses more support from the agency world, but publishers aren’t as convinced
Cheat sheet: Comscore hopes to ease advertisers off cookies with new contextual targeting play
‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay
Amid post-cookie confusion, Amazon plans to launch an identifier of its own