Making sense of targeting without third-party cookies
The demand for cookieless targeting is fueling ‘SPO 2.0’
BuzzFeed expands first-party data product Lighthouse to international markets
‘Lack of commercial incentive’: Google’s third-party cookie delay is a flip to procrastinators
As Google’s demise of third-party cookies drags, debate over seller-defined audiences hardens
Privacy Sandbox trialists eye a much-needed boost in data after scaled testing starts
‘I highly doubt this is the last deadline’: Why Google’s daunting balancing act leaves the cookie’s fate open-ended
Amazon and the Trade Desk ink deal to deploy UID2
How standards can solve data clean rooms’ interoperability issue
