Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers
Google’s FLEDGE lacks momentum 4 months into trials, offers ‘limited focus’
WTF are the ID-based vs. model-based approaches to data clean rooms?
Why online search is foundational for a post-cookies environment
Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
Publishers feel the crunch of cookieless browsers like Apple’s Safari
‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost
‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
WTF are seller-defined audiences?