by Nadia Cameron | Jun 17, 2022 | customer data platforms, customer experience management, data-driven marketing, Lexer, marketing technology, martech, omnichannel retailing, retail
Cotton On has selected Lexer’s homegrown customer data platform (CDP) to power its customer experience and personalisation ambitions locally and regionally.
by Nadia Cameron | Jun 2, 2022 | adtech, Advertising, Airship, Amplitude, CreativeX, digital advertising, digital marketing, Digital Out of Home, Integral Ad Science, Lexer, marketing technology, martech, programmatic advertising, PubMatic
All the latest martech and adtech news from CreativeX, Amplitude, IAS, PubMatic, Idiomatic, Broadsign, Lexer and Airship.
by Brad Howarth | Oct 11, 2021 | customer data platforms, data-driven marketing, digital marketing, Lexer, marketing technology, martech
Some retail tech companies hope you’ll take it at face value when they tell you how good their solutions are. Others rely on their clients to do it for them. But Australian-born customer data and experience platform, Lexer, has gone one step further to show how strong...
by Brad Howarth | Nov 5, 2018 | customer data platforms, data-driven marketing, David Raab, digital marketing, Lexer, marketing technology, Tealium
Marketers have sought a single view of their customers ever since the word ‘omnichannel’ was first coined. After all these years, could the martech industry have finally delivered a solution?
