Despite the COVID-19 crisis and subsequent clampdown on conferences and seminars, lead generation still needs to come from somewhere.
The annual event celebrated the wealth of remarkable advertising campaigns and ideas that featured on Verizon Media in Asia throughout 2019. With a total of 22 awards presented to Asia’s best digital creative minds.
The spotlight of the campaign was - a first of its kind - offline, six-hour-long LoL competition held in Hong Kong’s Harbour City, performed in partnership with Yahoo.
Lenovo is on a journey to become more customer-led, although its customer experience chief is the first to admit it's not there yet.
Last year in November, Strother took on additional responsibilities on an interim basis.
Under the partnership, Archetype will help reinforce Lenovo NetApp’s reputation and position in intelligent data management and services in China.