While virtual influencers allow for brands to craft relatability, they still do not fully experience the product that brands are selling. Does this then take away from the authenticity of it?
The tree, adorned with gifts tagged for each of the Dentsu Aegis Network Malaysia brands, can be moved and resized to fit every photo opportunity.
Managing director Ruhana DaSilva tells A+M how Lemonade was founded and the inspiration behind its tagline "Fresher than you".
"Faces are just like fingerprints, we do not have the exact same face in the total population of the world, so this data that is being gathered can be used to connect to particular interests that this audience has."