Being a leader is not a matter of having your name up in lights, making speeches or corralling power at the top. It’s identifying the power in other people and unleashing it, former US president, Barack Obama, believes.
Too many people confuse innovation with change, and trade on false positives such as privacy coming at the expense of progress, Apple CEO, Tim Cook believes. And it’s by identifying the distinction between these that he says allows the technology company to continue...
Building a universally informed, data-driven system incorporating granular insight on end-consumer demand as well as the supply chain is key to FritoLay as it works to meet the changing snacking needs of consumers.
While many organisations still consider culture an afterthought, savvy organisations increasingly know culture can make or break commercial success.
Measuring the impact of customer experience programs of work on the customer, business and resources is vital in the ever-important quest to keep up with market expectations, Forrester's senior analyst, Riccardo Pasto, says.
The science of psychology has long and deep associations with marketing, but it also offers a lot to marketers as leaders within their organisations.