by Nadia Cameron | Jun 24, 2020 | chief customer officer, COVID-19, customer engagement, customer experience management, flybuys, leadership, marketing leadership
A customer segmentation program gleaning the underlying motivations of flybuys members has not only been a strong tool during the crisis, it provides the key to responding in the new normal, says the group’s customer chief.
by Nadia Cameron | Apr 28, 2020 | brand strategy, coronavirus, COVID-19, customer engagement, customer experience management, leadership
Greencross CEO, George Wahby, is a great believer in focusing all your organisational energy on providing the best customer experience you can. Which is exactly what the company has been doing to navigate its Petbarn and Greencross Vet clinics and hospitals through...
by Rosalyn Page | Apr 24, 2020 | business outlook, CEO survey, COVID-19, COVID-19. coronavirus, leadership, market research, YPO
Two surveys out this week show the extent to which the coronavirus pandemic has impacted business, with local business leaders revealing a slightly more positive outlook than globally.
by Nadia Cameron and Vanessa Mitchell | Apr 7, 2020 | Appello, brand strategy, coronavirus, COVID-19, customer experience management, Forrester Research, innovation, Inventium, leadership, Slingshot Accelerator
Ever heard that saying, “Necessity is the mother of invention”? Well, the COVID-19 crisis is the very mother of situations organisations and marketers must innovate their way through right now.
by Nadia Cameron | Apr 2, 2020 | B2B marketing, CMO to CEO, leadership, marketing careers, marketing leadership
?Marketers should be proud of the varied skills and experiences they bring to the executive table, former marketer and now CEO of BarBooks Australia, Morag Latta, believes.
by Nadia Cameron | Mar 10, 2020 | CMO role, growth, leadership, marketing careers, marketing strategy
Blackmores’ first chief marketing and innovation officer has her sights set on reframing marketing as the company’s growth engine as the ASX-listed vitamins giant charts a new global course.
