by Nadia Cameron | Aug 21, 2020 | consumer trend, COVID-19, economic crisis, Ernst & Young, leadership
COVID-19’s drastic impact on the global economy will trigger big structural changes to Australia’s economy including rising protectionism, increased concentration of power at the top end of town and permanent changes to the way we work, play, eat and exercise.
by Nadia Cameron | Aug 13, 2020 | Brene Brown, leadership, marketing leadership, organisational structure
Organisations and leaders need to stop seeing results-driven performance, accomplishment and achievement, and empathy, care and connection, as mutually exclusive items and focus instead on uniting the two for corporate success.
by Nadia Cameron | Aug 13, 2020 | Brene Brown, leadership, marketing leadership, organisational structure
Organisations and leaders need to stop seeing results-driven performance, accomplishment and achievement, and empathy, care and connection, as mutually exclusive items and focus instead on uniting the two for corporate success.
by Nadia Cameron | Jul 23, 2020 | CMO/CIO relationship, executive connections, IT Leadership, leadership, marketing leadership
CMO is delighted to share our stellar line-up of speakers for the second of our 2-part CMO/CIO Executive Connections event on how to better harness technology and culture to drive company growth.
by Nadia Cameron | Jun 24, 2020 | chief customer officer, COVID-19, customer engagement, customer experience management, flybuys, leadership, marketing leadership
A customer segmentation program gleaning the underlying motivations of flybuys members has not only been a strong tool during the crisis, it provides the key to responding in the new normal, says the group’s customer chief.
by Nadia Cameron | Apr 28, 2020 | brand strategy, coronavirus, COVID-19, customer engagement, customer experience management, leadership
Greencross CEO, George Wahby, is a great believer in focusing all your organisational energy on providing the best customer experience you can. Which is exactly what the company has been doing to navigate its Petbarn and Greencross Vet clinics and hospitals through...
