Measuring the impact of customer experience programs of work on the customer, business and resources is vital in the ever-important quest to keep up with market expectations, Forrester's senior analyst, Riccardo Pasto, says.
The science of psychology has long and deep associations with marketing, but it also offers a lot to marketers as leaders within their organisations.
Imitation might be the greatest form of flattery, but for business entrepreneur, David Freeman, it is also vindication of his plan and a reassuring reminder the issues that matter so much to him are becoming more mainstream.
In an effort to raise the bar and help the marketing and media industry understand the impact it has on its workers’ mental health, The Mentally Healthy Change Group has launched industry minimum standards for mental health.
?CMO/CIO collaboration is more important than ever for business success, but few are successful, according to a new report from Forrester.
More than 300 Optus employees have already completed at least one class within the telco’s new CX Academy since its launch five months ago.