by Nadia Cameron | Jan 27, 2021 | brand strategy, CMO role, growth strategy, leadership, marketing leadership, Partnerships
One of the clear trends to emerge during 2020 was brands striking external partnerships. And if Deloitte’s recent Marketing Trends 2021 report is to go by, such partnership aspirations remain firmly in the spotlight this year as a way to drive growth, meet changing...
by Nadia Cameron | Jan 18, 2021 | accenture, business leadership, business trends, CES, culture change, leadership
The rapid advancement of artificial intelligence (AI) and technology, globalisation and cultural conscience is creating a perfect storm of economic and societal change businesses and consumers must navigate. And if several CEOs and industry leaders speaking at last...
by Nadia Cameron | Dec 17, 2020 | CMO role, CMO50, COVID-19, leadership, marketing leadership, marketing strategy
You’d be hard pressed to find a single CMO who hasn’t been significantly impacted by the COVID-19 global pandemic – positively, negatively or otherwise.
by Nadia Cameron | Dec 3, 2020 | business leadership, COVID-19, innovation, leadership, Walt Disney Company
Great leaders are not only good operators in the present, they’re the ones who prepare and manage for the future. And that means embracing disruptive innovation, Walt Disney Company executive chairman and chairman of the board, Bob Iger, says.
by Nadia Cameron | Nov 30, 2020 | economic climate, leadership, market trends, marketing leadership
There aren’t many of us who haven’t felt the profound impact of the COVID-19 crisis on our professional and personal lives. But just as it’s been a time of trauma, it’s also one of growth and opportunity to learn, says Australian former Prime Minister, Julia...
by Nadia Cameron | Nov 23, 2020 | CMO role, CMO50, leadership, marketing leadership, marketing strategy
Growing emphasis on soft skills, empathy and team resiliency, along with better data and customer behavioural insight, are just some of the ways modern marketing leaders are looking to strengthen the commercial muscle of their functions right now.
