We take a look at how the role of communications has changed in an era where data breaches and cyber security issues are rampant.
Is this a case of too many voices?
This is in a bid to strengthen its traditional and digital capabilities.
When is using humour or being light-hearted in an apology acceptable? PR professionals weigh in.
If brands move too quickly, they could lose a good brand ambassador. But if they are too slow to move, their own reputation and brand image might get scrutinised.
"With SIA's long and established track record for safety, its reputation will place them on good stead from this temporary setback", say some PR players.