Marketers need to bear in mind that shoppers have become more price-sensitive and seek out promotions, but also have to ensure their brand equity and purpose isn't diluted for short-term gains.
CEO Kristian Lee told A+M that agencies should aim to address more holistic aspects of a marketer's challenges that advertising by itself cannot solve.
The film is a little reminder to face new challenges with the wisdom and patience of old,
More than 200 pre-censored pig images were created to provide the zodiac its "rightful place" in festive decorations.
"Certain clients need to be aware and conscious that creative talent is not on sale at one's neighbourhood convenience store and that talent needs to be encouraged, nurtured and celebrated."
This year was a year of restructuring for the marketing industry. A+M finds out what's next for agencies in 2019.