Kmart has released its latest Online Exclusives products, part of a move to broaden this product range which debuted last year. And it's tapping AI and chatbot functionality to drive consumer demand.
Kmart has launched an Australian-developed augmented reality (AR) tool, the KBot, with its latest home decor catalogue.
?The Flight Centre Travel Group (FLT) has appointed a new CMO. Kmart marketing executive, Joachim Holte, will take on the Flight Centre brand CMO position and will be responsible for leading the brand’s marketing and digital experience departments in Australia.
In another big acquisition this week, Westfarmers has agreed to purchase Catch Group, in an effort to accelerate its digital and ecommerce capabilities.
The digitisation and transformation of marketing, power of the personal, building and retaining customer trust, and striving for online retail relevancy are just some of the big themes to dominate the news this year.