It partnered social enterprise, Batik Boutique and Malaysian designer, Seza Zulkeple as part of its #SHECAN Fund initiative.
"It is not the marketing mix that needs reinvention. What needs reinvention is how it is applied in today’s consumer context," Gupta told Marketing in an interview.
There are some products and services consumers can’t help but shout about from the rooftops. Then there are plenty of others which many people wouldn’t be caught dead discussing in public.
Not every industry needs to be at the front and centre of cutting edge of innovation.