Nope, this is not for April Fool's Day.
CMO Jean Ler told A+M previously that it wanted to make Pizza Heart relevant and meaningful to consumers, instead of having it be just another pizza they can enjoy.
Along with its new heart-shaped pizza, Pizza Heart, the company included personalised notes for competitors including KFC, McDonald's and Domino's.
Containing a fried chicken thigh between two Krispy Kreme doughnuts, it's aimed to maximise the earned media impact and get the attention of Taiwan's younger generation.
The PR-led campaign will be supported by earned media engagements, with publicity pushed on Deliveroo’s owned channels such as website, social media and EDM.
Fast Food Indonesia has acquired the licence to operate the franchise in Indonesia, The Jakarta Post reported.