by Vanessa Mitchell | Jul 3, 2019 | brand strategy, CMO role, creativity, DPR&CO, Kantar, leadership, marketing careers, marketing leadership, marketing strategy, mindfulness, Rackspace, Sendle, Sizmek, Suits&Sneakers, Sumo Salad, the Leading Edge, The Potential Project Australia, WPP AUNZ
Mindfulness. Say the word and you tend to get one of two reactions: People love it, or they roll their eyes. But what does that actually means to and for marketers in a world of deadlines and diminishing consumer attention?
by Janice Tan | Jun 13, 2019 | Agencies, Indomie, Kantar, Maggi, marcy kou, Milo, Nestle
The top brands all start with M.
by Ravi Balakrishnan | Jun 12, 2019 | Alibaba, BrandZ, Huawei, Kantar, News, Tencent, WPP
Brands from China account for the bulk of Asian representation in the annual BrandZ’s Top 100 Most Valuable Global Brands ranking. Of the 23 Asian brands on the list, 15 are from China, including technology firms Tencent, Huawei, Xiaomi and Baidu; banks ICBC, China...
by Janice Tan | Jun 11, 2019 | Agencies, Amazon, Apple, BrandZ, Google, Kantar, Microsoft, Top 100 Most Valuable Global Brands, Visa, WPP
Instagram was identified as the fastest riser, climbing 47 places to 44 with a 95% growth in brand value to US$28.2 billion.
by Vanessa Mitchell | May 24, 2019 | BBC, InMoment, Kantar, Lumen, market research, NewsMediaWorks, Taboola, Trust, Twilio, walled garden
It seems what platform a marketers’ brand message appears on is just as important as the brand message itself.
by Simon Yuen | May 15, 2019 | Alibaba, Amazon, BrandZ, digital, Kantar, Mcdonald's, Nike, Online Marketing, Starbucks, The Home Depot, WPP
Amazon topped the table and accounted for nearly a quarter (23%) of the total brand value of the top 75.
