by Cora Llamas | Dec 5, 2019 | Ashley Kang, Kantar, Online Marketing, retail
Kantar, the world’s leading data, insights, and consulting company, announced that key drivers of growth in the Asia beauty market are natural ingredients that help consumers achieve good skin health, makeup that helps people obtain a natural look, and skincare...
by Farzanah Farveen | Dec 4, 2019 | Agencies, Alibaba, Amazon, Apple, Kantar, Netflix, Taobao, WarnerMedia
Online streaming, esports, 5G, commerce and digital are some of the key trends that will continue to emerge in 2020.
by Contributor | Nov 12, 2019 | Agencies, boston consulting group, brady ambler, Deloitte, Kantar, millennials, R/GA Singapore
"Purpose is not the sole pursuit of profits but the animating force for achieving them."
by Vanessa Mitchell | Oct 29, 2019 | digital advertising, Digital Marketing Association, IAB, Interactive Advertising Bureau (IAB) Australia, Kantar, market research
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report.
by Cora Llamas | Oct 22, 2019 | Kantar, Kantar Philippines, Marie-Anne Lezoraine, Online Marketing
The recruitment of more buyers, especially new ones, is the most effective way to brand growth. Thus, brands should consider every shopping trip as an opportunity to attract more shoppers to achieve higher penetration. These findings are based on Kantar’s research on...
by Avelyn Ng | Sep 16, 2019 | Agencies, cookieless, Jane Ostler, Kantar, Pablo Gomez
About 76% of marketers are having challenges in measuring cross-channel performance, while more than a third of marketers have not begun preparations for a cookieless world.
