by Nadia Cameron | Dec 22, 2021 | ActiveCampaign, communications, contact centre, customer engagement, customer experience management, customer support, Forrester Research, genesys, impact, Kantar, privacy
As we usher in 2022, CMO asked the industry to share their top predictions around customer experience capability and culture, from the tech innovations driving its advancement, through to communication trends, measurement and the very human elements required in every...
by Malcolm Thatcher | Aug 10, 2021 | Advertising, data-driven advertising, data-driven marketing, first-party data, Kantar, market research, Media
Advertisers are increasingly looking to take direct control of their media spend and they’re looking for more ways to harness first-party data to improve these advertising efforts, a new report finds.
by Nadia Cameron | May 25, 2021 | Advertising, Creative, digital advertising, Kantar, marketing campaigns
EBay’s ‘The fast and the furious’ digital advertising for its Plus loyalty program has topped a new list of Australia’s most effective ads in 2020.
by Rosalyn Page | Nov 19, 2020 | adtech, digital marketing, Dynamic Yield, Kantar, marketing technology, martech, neustar, Quantcast, Snap Inc
All the latest martech and adtech news this week from Neustar, InsideView, Quantcast, AdQuick, Kantar, Klaviyo, Snap and Dynamic Yield.
by Nadia Cameron | Sep 18, 2020 | consumer trend, COVID-19, customer experience management, Kantar, kpmg, market research
Safety, security, transparency and reliable delivery became the top customer experience attributes for Australian consumers as the COVID-19 crisis prompted a shift in the brands they value most, a new KPMG report claims.
by Rosalyn Page | Sep 11, 2020 | consumer trend, Gen Z. advertising, Kantar, market research, Snapchat, Social Media Marketing
?Brands have a huge opportunity to engage Gen Z via social media advertising and then use Gen Z as brand ambassadors to influence their peers and household, according to new research from Snap and Kantar Media.
