Mindfulness. Say the word and you tend to get one of two reactions: People love it, or they roll their eyes. But what does that actually means to and for marketers in a world of deadlines and diminishing consumer attention?
The top brands all start with M.
Brands from China account for the bulk of Asian representation in the annual BrandZ’s Top 100 Most Valuable Global Brands ranking. Of the 23 Asian brands on the list, 15 are from China, including technology firms Tencent, Huawei, Xiaomi and Baidu; banks ICBC, China...
Instagram was identified as the fastest riser, climbing 47 places to 44 with a 95% growth in brand value to US$28.2 billion.
It seems what platform a marketers’ brand message appears on is just as important as the brand message itself.
Amazon topped the table and accounted for nearly a quarter (23%) of the total brand value of the top 75.