Meanwhile, as ad agency holding companies cut the number of M&A deals by more than half in 2019, private equity groups contributed 44% more in deal value globally.
Salama first joined the WPP network in 1994 as director of strategy.
Kantar, the world’s leading data, insights, and consulting company, announced that key drivers of growth in the Asia beauty market are natural ingredients that help consumers achieve good skin health, makeup that helps people obtain a natural look, and skincare...
Online streaming, esports, 5G, commerce and digital are some of the key trends that will continue to emerge in 2020.
"Purpose is not the sole pursuit of profits but the animating force for achieving them."
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report.