by Avelyn Ng | Sep 16, 2019 | Agencies, cookieless, Jane Ostler, Kantar, Pablo Gomez
About 76% of marketers are having challenges in measuring cross-channel performance, while more than a third of marketers have not begun preparations for a cookieless world.
by Steve Jones | Sep 13, 2019 | digital marketing, Kantar, marketing budgets, media spend, News, podcasts
Marketers in Asia Pacific still “have a long way to go” before they master cross channel measurement as a report found more than 80% are struggling to do so. In its latest report, Getting Media Right, research agency Kantar warned that digital measurement remains a...
by Steve Jones | Sep 13, 2019 | digital marketing, Kantar, marketing budgets, media spend, News, podcasts
Marketers in Asia Pacific still “have a long way to go” before they master cross channel measurement as a report found more than 80% are struggling to do so. In its latest report, Getting Media Right, research agency Kantar warned that digital measurement remains a...
by Dean Carroll | Sep 4, 2019 | Apple, Gary Vaynerchuk, Kantar, Mumbrella360 Asia, News, Twitch, Warc
New ideas from Twitch, Gary Vaynerchuk, Apple via its experience design agency Eight Inc. and research from Warc and Kantar are among the topics that will feature on the ‘Emergence Stage’ at the Mumbrella360 Asia conference in Singapore this November. The three-day...
by Vanessa Mitchell | Aug 30, 2019 | 2019 BrandZ Top 40, brand value, Customer Experience, cx, innovation, Kantar, Trust, WPP
?Brand experience and innovation are key drivers of brand value, according to a new report.
by Vanessa Mitchell | Aug 15, 2019 | brand strategy, event sponsorship, GumGum, Kantar, marketing strategy, Publicis
Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?
