by Nadia Cameron | Apr 17, 2020 | Advertising, coronavirus, COVID-19, GlobalWebIndex, Havas Media Group, inQuba, Kantar, market research, marketing campaigns, marketing strategy
Eight in 10 consumers believes brands have an important role to play through the COVID-19 crisis according to a new survey undertaken by Havas Agency. And the survey is proving one of many indicators highlighting the need for brands to focus on their usefulness and...
by Nadia Cameron | Mar 27, 2020 | brand strategy, COVID-19, Kantar, market research
Australian consumers are looking to trusted brands to provide them with safety and security during these difficult times as more of us become concerned about the economic, social and health impact of COVID-19, a new report claims.
by Janice Tan | Jan 6, 2020 | accenture, Agencies, bain, Dentsu, gREG pAUL, Kantar, Publicis Groupe, R3, S4 Capital
Meanwhile, as ad agency holding companies cut the number of M&A deals by more than half in 2019, private equity groups contributed 44% more in deal value globally.
by Farzanah Farveen | Dec 11, 2019 | Agencies, Eric Salama, Kantar, Mark Read, WPP
Salama first joined the WPP network in 1994 as director of strategy.
by Cora Llamas | Dec 5, 2019 | Ashley Kang, Kantar, Online Marketing, retail
Kantar, the world’s leading data, insights, and consulting company, announced that key drivers of growth in the Asia beauty market are natural ingredients that help consumers achieve good skin health, makeup that helps people obtain a natural look, and skincare...
by Farzanah Farveen | Dec 4, 2019 | Agencies, Alibaba, Amazon, Apple, Kantar, Netflix, Taobao, WarnerMedia
Online streaming, esports, 5G, commerce and digital are some of the key trends that will continue to emerge in 2020.
