by Nadia Cameron | May 25, 2021 | Advertising, Creative, digital advertising, Kantar, marketing campaigns
EBay’s ‘The fast and the furious’ digital advertising for its Plus loyalty program has topped a new list of Australia’s most effective ads in 2020.
by Rosalyn Page | Nov 19, 2020 | adtech, digital marketing, Dynamic Yield, Kantar, marketing technology, martech, neustar, Quantcast, Snap Inc
All the latest martech and adtech news this week from Neustar, InsideView, Quantcast, AdQuick, Kantar, Klaviyo, Snap and Dynamic Yield.
by Nadia Cameron | Sep 18, 2020 | consumer trend, COVID-19, customer experience management, Kantar, kpmg, market research
Safety, security, transparency and reliable delivery became the top customer experience attributes for Australian consumers as the COVID-19 crisis prompted a shift in the brands they value most, a new KPMG report claims.
by Rosalyn Page | Sep 11, 2020 | consumer trend, Gen Z. advertising, Kantar, market research, Snapchat, Social Media Marketing
?Brands have a huge opportunity to engage Gen Z via social media advertising and then use Gen Z as brand ambassadors to influence their peers and household, according to new research from Snap and Kantar Media.
by Rosalyn Page | Aug 31, 2020 | Advertising, consumer spending, consumer trend, COVID-19, Dynata, Finder, Kantar, market research
Brands that ignore the coronavirus crisis in their advertising do so at their own peril, according to the latest stats on pandemic advertising.
by Rosalyn Page | Aug 6, 2020 | adtech, BigID, creatorIQ, digital marketing, Facebook, IBM, Kantar, marketing technology, martech, neustar, Tapad, Yotpo
All the latest martech and adtech news this week from Kantar, Messenger, BigID, Tapad, Yotpo, CreatorIQ, IBM and Neustar
