The appointment comes as Jollibee Food Corporation looks to grow its presence across Southeast Asia.
Jollibee aims to to accelerate the growth of The Coffee Bean & Tea Leaf brand particularly in Asia, by strengthening its brand development, marketing and franchise support system.
Further cementing its leadership in digital engagement, Jollibee dominated the 9th YouTube Ads Leaderboard in the Philippines with an unprecedented four videos making it to the list of most viewed ads for the first half of 2018. The viral Kwentong Jollibee short films...
To make an impact in a country where food dominates cultural conversations, new F&B brands would need to address the basics of location, cuisine, price and service.