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Industry Heroes: Edward Bernays – ‘the context of his work cannot detract from his mastery of human motivation’

Spin, the culture of persuasion, and its role in modern-day brand-building. It’s quite something. The first time I heard of Edward Bernays, I was in spin class. No, I wasn’t sweating it out in some hip studio with trendy lighting and a hyped-up, too-fit-to-be-true...