A new survey has found most Australian organisations plan on giving staff access to leave, paid time off, or the ability to work from home in order to ride out the COVID-19 crisis.
The campaign tagline “Welcomes You. Always.” will be supported by narratives focusing on shopping, culinary, arts and culture to inspire consumers to travel to New York City and the boroughs.
Traditional media from across the TV, outdoor, print, premium digital and radio industries have joined forces on what they’re claiming is the biggest combined campaign in this country’s history to encourage c-level executives to put their dollars behind advertising.
Facial recognition technology is being used in a new out-of-home (OOH) campaign to read facial expressions.
The combination of tech, connectivity, data, the smart use of content, and collaborations and partnerships with advertisers and brands has made the outdoor world more engaging, more functional, more connected, and more intelligent than ever!
Outdoor ad firm JCDecaux Singapore has launched a new measurement metric that is claims will provide more accurate and timely data for clients. The Streetside Audience Measurement (SAM) will, the company said, use “real time mobile analytics” of pedestrians and...