The added remit comes shortly after the recent Citroen and DS wins in April, and its appointment by Kia Motors after a pitch in 2017.
Shankarnarayan brings with her 20 years of experience in strategic leadership across creative, media and marketing roles.
Media players from YouTube, Unilever Singapore and Havas Media Singapore say the conversation should be on creating effective content instead.
In a discussion about driving business results through the power of transmedia marketing, Mediacorp’s chief commercial and digital officer Parminder Singh spoke to YouTube Partnerships regional director for Asia-Pacific Ajay Vidyasagar, Havas Media Singapore CEO...
In his new role as GM, Yap will be leading Socialyse and Red Agency – Havas Group’s brands for social and PR.
He reports to recently appointed GM of Havas Group Singapore, Joseph Chua.