by Rosalyn Page | Jan 23, 2020 | 6sense, ActionIQ, adtech, digital marketing, Dun & Bradstreet, Genesys Telecommunications, IBM, IBM Watson, Isentia, marketing technology, martech, Qlik Technologies
Qlik acquires RoxAI
by Vanessa Mitchell | Dec 18, 2019 | Blastmedia, Cheetah Digital, Datorama, digital marketing, forrester, GumGum, IAB, Isentia, marketing strategy, marketing technology, martech, MediaMath, Pegasystems, Pluralsight, RelationEdge, salesforce, Tealium, The Lumery
What does 2020 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2020 and beyond, and what marketers will need to know moving forward.
by Vanessa Mitchell | Dec 12, 2019 | artificial intelligence (AI), chatbots, customer engagement, customer experience management, cx, Datorama, Deloitte, EZ Texting, F5 Networks, forrester, Gartner, IAB, Isentia, MaritzCX, Orchard, Radaro, RelationEdge, Tealium, The Company We Keep (TCWK), the Leading Edge
These days, most marketers recognise customer experience (CX) is vital for a healthy, profitable brand. But while most marketers want to offer good CX, how best to go about it seems to be the sticking point.
by Vanessa Mitchell | Dec 5, 2019 | 2020 prediction, 250ok, artificial intelligence (AI), Blue Prism, Customer Experience, EZ Texting, Gartner, Isentia, marketing predictions, Orchard, personalisation, Pimcore, Publicis.Sapient, RelationEdge, The Company We Keep (TCWK)
Technology is changing faster than marketers can keep up, offering up a never ending land of promises. Increasingly, hard decisions need to be made regarding which technology to implement and whether it can be tied back to measurable marketing objectives. Technology...
by Vanessa Mitchell | Nov 7, 2019 | customer experience management, Isentia, reputation analysis, sentiment analysis
Isentia has launched a new form of reputation analysis, which blends organic social media conversations and survey data to provide a more comprehensive view of what the public says, thinks and feels about an organisation.
by Avelyn Ng | Oct 23, 2019 | Agencies, Ed Harrison, Isentia, Khali Sakkas, Sean Smith
The search for replacements for both roles is underway and will involve both internal and external candidates.
