Having the respect of the CFO and an ability to speak to both cause and effect is one of the vital skills CMOs need to earn their place at the executive leadership table today. And it’s also instrumental to making the leap up to CEO, iSelect CEO, Warren Hebard, says.
Comparison services provider, iSelect, has highlighted Australia’s Consumer Data Right (CDR) legislation as its next big customer growth opportunity and an instrumental part of its five-year strategy.
ASX-listed comparisons site, iSelect, has struck a two-year exclusive affiliate marketing partnership with News Corp worth at least $4.5 million.
iSelect has promoted its chief marketing officer, Warren Hebard, to the top job after an external and internal executive search.
iSelect is continuing to transform its relationship to customers and further develop digital marketing through automation and new affiliates to improve personalisation for enhanced customer journeys and ROI.
iSelect has claimed the ineffective marketing approach that saw the brand too focused on traditional media and led to a 2 per cent dip in revenues for the FY18 financial year is on its way to being arrested.