The Raya ads parodied include Dugaan Raya Aida by TNB, Pengacau Raya by Bank Simpanan Nasional and Biru by Graph Studio.
Grab's spokesperson told A+M that it will leverage its app, social media and Grab cars to raise awareness about the campaign.
"Many women (and men) suffer from 'imposter syndrome' and this handicaps them from embracing opportunities and celebrating their achievements."
The climb to the top in a field as competitive as ride sharing, is not easy. Like many marketers, Chang faces difficulty in identifying good marketing talent. More on how she counters these issues.