Moving from his current role at GroupM, Zurich, Switzerland, Kwan will be based in Taipei and report to Leigh Terry, CEO of IPG Mediabrands APAC.
A+M understands Coway previously worked with Grey, Ampersand Advisory and SLPR Worldwide.
From talent development and being data-driven and tech-enabled to ending racial profiling and the need to evolve, here are the areas network agency leaders in Malaysia will keep in mind for 2020.
Through AI technology powered by Mirrors by SilverPush, the YouTube ads are specifically served across Star Wars-related content and trailers, with Star Wars-inspired copy across various categories.
The pitch was first called in October.
Incumbent IPG Mediabrands, Publicis Groupe, Dolphin, Mindmade Creative Communications, and Frizzle were vying for the account.