by Amy Gesenhues | Apr 9, 2019 | A-From MTT, Channel: Martech: Management, Internet Marketing, Internet Marketing Industry, marketing automation, Marketing Tools, MarTech Conference
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it work. The post How to wed multiple martech stacks when companies merge appeared first on Marketing Land. Please visit Marketing...
by Amy Gesenhues | Apr 5, 2019 | A-From MTT, adobe, Channel: Martech: Management, Internet Marketing, Internet Marketing Industry, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, MarTech Conference, Martech: Predictive Marketing
Lewnes discussed marketing technology trends and why robots will never replace marketers. The post Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI appeared first on Marketing Land. Please visit Marketing Land for the full...
by Sponsored Content: Careerplay | Mar 20, 2019 | Channel: CMO Zone, How To Guides, Internet Marketing, Internet Marketing Industry, Mobile Marketing, Search Marketing, Social Media Marketing, Sponsored Content
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college...
by Robin Kurzer | Feb 21, 2019 | Channel: Display Advertising, digital spending trends, Display Advertising, Facebook, Google, Internet Marketing, Statistics, Statistics: Market Share, Statistics: Online Advertising
Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent The post Digital ad spending to top traditional for first time appeared first on Marketing Land. Please visit Marketing Land for the full...
by Robin Kurzer | Feb 14, 2019 | A-Post to MarTech Today, Channel: Martech: Management, Display Advertising, Internet Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying, Statistics, Statistics: General, Statistics: Online Advertising
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land. Please visit...
by Robin Kurzer | Feb 13, 2019 | A-From MTT, Channel: Martech: Management, Display Advertising, GDPR, GDPR - General Data Protection Regulation, Google, Google: Display Advertising, Google: Privacy, Internet Marketing, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land. Please visit Marketing...
