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How to wed multiple martech stacks when companies merge

Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it work. The post How to wed multiple martech stacks when companies merge appeared first on Marketing Land. Please visit Marketing...

Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

Lewnes discussed marketing technology trends and why robots will never replace marketers. The post Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI appeared first on Marketing Land. Please visit Marketing Land for the full...

The 5 best digital marketing courses for your digital success this year

    Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college...

Digital ad spending to top traditional for first time

Amazon continues to eat away at the duopoly of Facebook and Google with an increase in share of 8.8 percent The post Digital ad spending to top traditional for first time appeared first on Marketing Land. Please visit Marketing Land for the full...

Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land. Please visit...

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land. Please visit Marketing...