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Agencies, brands see big potential for OTT, cross-device measurement in 2019

by | Feb 14, 2019 | A-Post to MarTech Today, Channel: Martech: Management, Display Advertising, Internet Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying, Statistics, Statistics: General, Statistics: Online Advertising

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land. Please visit...

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

by | Feb 13, 2019 | A-From MTT, Channel: Martech: Management, Display Advertising, GDPR, GDPR - General Data Protection Regulation, Google, Google: Display Advertising, Google: Privacy, Internet Marketing, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land. Please visit Marketing...

LiveRamp gives advertisers a way to target users across all of their CTV interactions

by | Feb 13, 2019 | A-From MTT, Channel: Martech: Advertising, Display Advertising, Internet Marketing, Programmatic Advertising & Media Buying

The platform has extended its identity resolution capabilities to include OTT and digital TV users. The post LiveRamp gives advertisers a way to target users across all of their CTV interactions appeared first on Marketing Land. Please visit Marketing Land for the...

Why clients in-house and what agencies can (and can’t) do about it

by | Feb 2, 2019 | A-Post to MarTech Today, Branding, Channel: CMO Zone, Digital Agency Survey 2019, Features & Analysis, Internet Marketing, Internet Marketing Industry, Social Media Marketing

Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns. The post Why clients in-house and what agencies can (and can’t) do about it appeared first on Marketing Land. Please visit Marketing Land for the...

Oath to become Verizon Media Group as telecom doubles down on umbrella brand

by | Dec 20, 2018 | AOL, Channel: CMO Zone, Display Advertising, Internet Marketing, Internet Marketing Industry, Internet Marketing Industry: Acquisitions, Programmatic Advertising & Media Buying, Tumblr, Yahoo

Since the its inception a year and a half ago, Oath's has failed to compete with the likes of Google and Facebook in the digital ad space. The post Oath to become Verizon Media Group as telecom doubles down on umbrella brand appeared first on Marketing Land. Please...