by Robin Kurzer | Sep 26, 2018 | A-Post to MarTech Today, Channel: Martech: Analytics & Data, GDPR, Internet Marketing, Legal: Privacy, Marketing Tools: Analytics
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation. The post Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing appeared first on Marketing Land. Please visit...
by Robin Kurzer | Sep 12, 2018 | A-Post to MarTech Today, ABM: Account-Based Marketing, Channel: Martech: Analytics & Data, Internet Marketing, Marketing Tools
A majority of B2B companies aren't confident in the quality of the data they need to drive an ABM program. The post Dun & Bradstreet report: Despite buzz, only one-third of B2B businesses are committed to an ABM strategy appeared first on Marketing Land. Please visit...
by Robin Kurzer | Sep 5, 2018 | A-From MTT, Channel: Martech: Management, Internet Marketing, Marketing Tools
A good 'marriage' requires an understanding of how each team can benefit from the partnership. The post Aetna’s Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other appeared first on Marketing Land. Please...
by Robin Kurzer | Aug 29, 2018 | A-Post to MarTech Today, Channel: Martech: Analytics & Data, Facebook, Facebook: Marketing, Facebook: Privacy, GDPR, GDPR - General Data Protection Regulation, Google, Google: Privacy, Internet Marketing, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics
The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed CCPA. The post New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws appeared first on...
by Robin Kurzer | Jun 21, 2018 | A-From MTT, Analytics, Channel: Martech: Analytics & Data, Internet Marketing, Marketing Tools, Marketing Tools: Analytics
The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer data. The post Report: Marketing leaders aren’t keeping up with the speed of data appeared first on Marketing Land. Please visit...
by Joy Hawkins | Jun 15, 2018 | Channel: Local, Column: Local Search, Google: Maps & Local, How To Guides: Local Marketing, Internet Marketing, Local Search, Local Search Column, SEO, SEO -- Search Engine Optimization, Yelp
Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for reviews. The post How does Yelp’s review solicitation penalty work? appeared first on Marketing Land. Please visit Marketing Land for...
