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Agencies, brands see big potential for OTT, cross-device measurement in 2019

IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers' minds. The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing Land. Please visit...

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features. The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land. Please visit Marketing...

LiveRamp gives advertisers a way to target users across all of their CTV interactions

The platform has extended its identity resolution capabilities to include OTT and digital TV users. The post LiveRamp gives advertisers a way to target users across all of their CTV interactions appeared first on Marketing Land. Please visit Marketing Land for the...

Why clients in-house and what agencies can (and can’t) do about it

Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns. The post Why clients in-house and what agencies can (and can’t) do about it appeared first on Marketing Land. Please visit Marketing Land for the...

Oath to become Verizon Media Group as telecom doubles down on umbrella brand

Since the its inception a year and a half ago, Oath's has failed to compete with the likes of Google and Facebook in the digital ad space. The post Oath to become Verizon Media Group as telecom doubles down on umbrella brand appeared first on Marketing Land. Please...