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Collection of tech companies support changes to CA privacy act that bring it closer to GDPR

Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use. The post Collection of tech companies support changes to CA privacy act that bring it closer to GDPR appeared first on Marketing Land. Please visit Marketing Land for...

The retailers and brands delivering first-rate mobile AR experiences

At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. The post The retailers and brands delivering first-rate mobile AR experiences appeared first on Marketing Land....

How the New York Times applied marketing technology to triple subscriptions

The Times' martech product team sits between strategy and customer experience delivery and connects engineering and marketing. The post How the New York Times applied marketing technology to triple subscriptions appeared first on Marketing Land. Please visit Marketing...

How to wed multiple martech stacks when companies merge

Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it work. The post How to wed multiple martech stacks when companies merge appeared first on Marketing Land. Please visit Marketing...