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The 5 best digital marketing courses for your digital success this year

    Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college...

IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

The extension of the ads.txt standard is designed to address specific needs of ad-supported apps. The post IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud appeared first on Marketing Land. Please visit Marketing Land for the full...

IAB names direct-to-consumer brand to board seat for first time

The trade group also unveiled research on direct-to-consumer brands' impact on marketing, advertising and consumer engagements. The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land. Please visit Marketing Land for...

Why clients in-house and what agencies can (and can’t) do about it

Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns. The post Why clients in-house and what agencies can (and can’t) do about it appeared first on Marketing Land. Please visit Marketing Land for the...

Client in-housing, competition for talent top digital agency concerns

Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. The post Client in-housing, competition for talent top digital agency concerns...