In the 20th edition of the annual Interbrand Best Global Brands report, the top gainers were Mastercard at 25%, Amazon and Salesforce at 24%. The largest losers were GE, Gillette and Facebook, falling by 22%, 18% and 12%. Compared to last year’s rankings, Mastercard...
Meanwhile, Facebook dropped out of the top 10 ranking this year, sliding five spots to 14th place.
?The role of brand is more important and valuable than ever and is key to accelerating growth, particularly when an overall sense of trust is in steep decline.
The firm will cease operations end September.